Tag Archives: WinTAX Marelli

Taking data-driven decisions with the Analytics of Things

The Internet of Things generates massive amounts of structured and unstructured data, requiring a new class of big data analytics to uncover and capture value.

These few words - included inside the Analytics Trends 2015 report recently produced by Deloitte - perfectly introduce the topic of Analytics of Things (AoT).

SEE ALSO: How does Vehicle-to-Infrastructure work, and which are its main benefits?

Every device connected to a network automatically transfers data. Sensors generate a huge amount of data, that becomes useful just if processed and turned into predictions (or other valuable information manageable and actually “consumed” by users).

Analytics can be described as turning data into information.

Analytics can be Descriptive (What happened and why?), Predictive (What is (probably) going to happen?) or Prescriptive (What should I do about it?). These distinctions are still valuable for the Analytics of Thingsthe guide to IoT Analytics written by Tellient underlines a completely new business arena where companies start competing on (big) data.

Wal-Mart is now both a retailer and a data company, creating a “social genome” to integrate big data analysis of their customers’ social data and purchasing habits. They call it that because it is essentially a “living organism” that drives their business.

Data is where opportunities are for disruption: who is going to own and smartly manage them? New opportunities disclosed by IoT are (still) to be discovered, and Analytics of Things may open interesting scenarios also for the Motorsport world. Now, it’s up to you: any other disruptive ideas about how Internet of Things could be re-imagined and exploited in the automotive industry and racing?

If so, register/login to Magneti Marelli Lap Time Club and start changing the future by posting your smartest suggestions! #LapTimeClub

An introduction to Telemetry systems and WinTAX

Telemetry could be described as the communication process needed to collect data from remote and/or inaccessible points, transmitting them in order to receive equipment for monitoring.

When applied to the motorsport field, the term stands for the storage and analysis of data acquired onboard the racing vehicle (car, motorcycle, offshore, etc.); insiders mean data transmission via radio to the pits, for remote and real-time monitoring of the vehicle during the competition.

For example, the following information are stored and analysed:

  • temperature of brakes, water, oil, fuel, engine, transmission, electronic control units and mechanical parts
  • pressure of all hydraulic systems (water, fuel, brakes, transmission)
  • data coming from the engine: RPM, injection and pressure, fuel, ignition times, etc.
  • data coming from the chassis: suspensions, pressure on aerodynamic parts, all data concerning transmission, tyres, stability, balancing under braking, etc
  • hundreds of diagnostics and mathematical channels indicating the results of software processing (strategies) carried out in real time by the onboard electronic control units

It is hard to imagine that there are dozens of cables hiding underneath the “skin” of a racing car, connecting electronic control units to all kinds of sensors. These sensors measure parameters and information such as, for example, the ‘number of laps’ or the ‘brakes temperature’.

SEE ALSO: Simulation tools for the racing world


Magneti Marelli Motorsport has developed WinTAX, the top ranking PC application for data acquisition and analysis in Motorsport competitions. The tool is the result of more than 20 years of continuous evolution and partnership with the top teams in F1, DTM, WRC, Le Mans Series, GT, MotoGP and SuperBike. Its flexibility allows to use it at every motorsport level, adapting to different needs: from the highest levels of motorsport to those who looks for the first time at racing world. WinTAX4 is appropriate for an individual data analyst or for many professional engineers monitoring telemetry together.

Inside the LapTime Club, Magneti Marelli Motorsport new social innovation community, there are currently three main challenges focused on fostering user-generated ideas about WinTAX’s future development.

  1. How to re-design WinTAX to make it mobile?
  2. What kind of data dashboards are needed from WinTAX to create the ‘perfect report’?
  3. What features a WinTAX simulation tool should have?

Challenges accepted? Register now and start enjoying the LapTime Club. Become a Top Innovator and get awards!