Tag Archives: Social Innovation Community

What Open Innovation means, and why Magneti Marelli Motorsport trusts In the Power of Connections

Nowadays, ‘open innovation’ is one of the hottest and most diffused keywords, strictly linked to (and fueled by) the social web revolution.

But in fact, what does this term mean? If applied to the economical field, open innovation is based on the idea that in a technological and people-driven world where knowledge is shared in a fast and worldwide way, organizations can’t follow anymore a ‘close innovation’ approach counting just on their own assets. On the contrary, companies must trust in collective intelligence, through the direct engagement of customers, supporters and brand advocates.

SEE ALSO: How Internet of Things will save the (Motorsport) world

The final outcomes? Lots of product, service and process innovations have been recently designed and shared by effectively leveraging user-generated ideas.


This strong commitment in heterogeneous and shared contributions ‘pushed’ Magneti Marelli Motorsport to launch the LapTime Club, the first motorsport’s innovation community specifically thought to fuel members’ ideas about telemetry, electronic and electromagnetic systems.

Magneti Marelli Motorsport LapTime Club

This online innovation laboratory about race engineering warmly welcome every technical specialist, field expert and motorsport technology enthusiast in order to develop efficient ideas, products and services for the racing world, as well as providing new suggestions for alternative and innovative uses of existing technologies through a score & badge system.

Join & register to the LapTime Club now, become a Top Innovator and get awarded!