As underlined by professionals, experts and researchers*, open innovation projects are built on:
“a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology.”
This translates into enhanced innovation capabilities but also into new challenges, because innovation requires experimentation. Nevertheless, the new open approach to innovation is having a great success among an increasing number of international companies, providing new insights and fresh ideas from the outside.
It is important to remember, that the scope of and open innovation project consists not only in finding ready-to-go solutions, but also in discovering hidden needs and potential problems to fix, which may become opportunities for new products and services.
As you already know, Magneti Marelli LapTime Club is an international open/social innovation community, created and designed in order to increase sources of inspiration and new ideas for the motorsport, automotive and racing world. Not only its launch, but also its constant optimization and evolution is driven by the identification of real needs, through the active participation (ideas, comments and engagement) of Members.
After the first successful months of the LapTime Club activity, now it is up to you: we would like to hear your opinions and suggestions to enrich your experience. The goal is to gain a better understating of the general perception of the LapTime Club project while trying to draw its future evolution scenarios.
Either you are or not a Member of the community, we invite you to take a short survey, that will take about 5 minutes to complete and can be accessed at the following links until 1st March 2015.
- If you are a Member of the community, please take the survey by clicking this link: https://it.surveymonkey.com/s/LapTimeClub;
- If you are NOT (yet) a Member of the community, please take the survey by clicking this link: https://it.surveymonkey.com/s/LapTimeClubNM.
Are you ready to come on board and become the driving force of the project’s future?
* H. W. Chesbrough (2003), Open Innovation: The new imperative for creating and profiting from technology, Harvard Business School Press, Boston.