Nowadays, Open Innovation projects cannot be developed anymore (just) by simply following a monolithic and organization-focused approach.
As a matter of fact, like many innovative and marketable products and services are and must be designed around people, also Open Innovation digital platforms should be optimized in coherence with stakeholders’ needs, skills and abilities. Otherwise, the lack of fit could become really dangerous.
This fundamental design approach lets join several and valuable social/business objectives:
- To spur and boost users’ innovativeness and unique creativity;
- To transform members into real brand/company advocates (do you remember the first Magneti Marelli LapTime Club winners, Cristian Cascetta and Alessandro Sarcina?);
- To stretch the Open Innovation project lifetime, by ensuring a non-stop flux of user-generated ideas, contents and suggestions;
- To let the members feel as active protagonists of the project.
You and Magneti Marelli LapTime Club
As the majority of you already know, LapTime Club is the international community designed by Magneti Marelli in order to increase sources of inspiration and new ideas for the motorsport, automotive and racing world. Not only its launch, but also its constant optimization and evolution are driven by the identification of real members’ needs, through their active participation in terms of ideas, comments and engagement.
On the 1st of March the LapTime Club survey has been officially closed. The survey has been launched at the beginning of February to collect your best opinions and suggestions in order to gain a better understating of the general perception of the project, while trying to draw its future evolution scenarios.
Are you curious enough to know and understand its main outcomes? Do not miss next week’s article; in the meanwhile, see you in the LapTime Club community! #LapTimeClub