Tag Archives: Motorsport Community

LapTime Club celebrates its first 1000 members

Time flies! Just one year ago we were officially launching the LapTime Club Community designed to generate disruptive ideas about Motorsport world. Thanks to the contribution of all the community members, LapTime Club is growing month after month and today we are celebrating a special happening: the community has reached the number of 1000 innovation enthusiasts. The community members come from all around the world and believe in the power of open collaboration, because as Mr. Deward said:

“Minds are like parachutes; they work best when open”

Nowadays, numerous breakthrough innovations have improved our lives in significant and profound ways. It is important to remember however, that these developments often started with a basic idea, which provided an initial framework for additional innovations and improvements. This was also the original idea behind the LapTime Club Community that became in time a reference community for people who are passionate about Motorsport. 

“Innovation distinguishes between a leader and a follower” (S.Jobs)

Who did say that only professionals can innovate? Innovation isn’t just for professionals anymore: passionate amateurs, thanks to their creative approach and to the new tools, are creating products and paradigms that companies alone couldn’t. It’s a kind of bottom-up innovation process that can be seen in the most fascinating, futuristic projects emerging today. It simply starts with being open and alert to what’s going on around you right now. Joi Ito, influential thinker, speaker, and seed investor driving the international development of the Internet, gives a suggestion about this issue in his TED Talk: 

“Don’t be a futurist, he suggests: be a now-ist”

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Creativity and enthusiasm are the two main ingredients of the LapTime Club project, an online meeting point where people spontaneously make themselves available for sharing ideas and insights about how to improve the Motorsport world thanks to their knowledge and experience. According to Steve Jobs: 

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while”shutterstock_229031989

best_ideaToday the LapTime Club Community has reached an important milestone of 1000 members, considering it not only an important goal but also, above all, a new starting point for reaching always greater results. Keep on innovating with other members of the LapTime Club Community and don’t forget that:

“The impossible is often the untried” (J. Goodwin)


Innovation Chat with Vicente Pechuan Vilar, Engineering Specialist at Magneti Marelli Motorsport

The future of Motorsport? Very difficult to guess it. For this reason, after the interviews to LapTime Club 2014 Innovators Alessandro Sarcina and Cristian Cascetta, we decided to introduce Vicente Pechuan Vilar, Engineering Specialist at Magneti Marelli Motorsport.

Besides his daily professional job, Vicente is also one of Magneti Marelli LapTime Club community engagers, and recently published some interested ideas inside the community. Read his community profile here, and enjoy this new Innovation Chat!

SEE ALSO: Innovation Chat with Cristian, Top Innovator and Winner of LapTime Club 2014

Hello Vicente, and welcome. In your personal opinion, does the motorsport future belong to connected cars?

First of all, I wanted to thank the LapTime Club for allowing me to express my ideas in such an open environment. I’d also like to make use of the opportunity to thank everybody who is contributing to this flow by voting and, most of all, by expressing their opinions. Furthermore, remember that most of times the ideas from people outside of the motorsport environment are usually the fresher, most clean from preconceptions and vices. All opinions are welcome!

So coming to us, does the motorsport future belong to connected cars? Well I guess that depends on… connected to what? If you mean to the internet or to some kind of big, public database, I don’t think so. When talking about motorsport, information is key to success, so teams seldom share data, it’s like gold for them. For this reason, data will always be a secret, in my opinion.

On the other hand, if we are talking about vehicles connected between themselves and all this info being monitored by race control, that would be definitely a yes! And not only motorsport, I think one day all road vehicles will be interconnected and, somehow, they will all know what vehicles around them are doing. But coming back to our sports environment, I believe there are still some concepts to exploit: if a car has a mechanical problem, why not to show it not only to the rider, but also to the riders behind him? If race control wants to give an urgent message to all drivers, why not to do it, simultaneously, to all of them? Or to the team? And how?

And to end with it, think about it: when I worked and lived away from races, I imagined all teams had, inside their box, a set of monitors where they could see what their riders were doing, real time. Nothing further from reality… when I came to MotoGP and finally worked with teams inside their boxes, my eyes were fully opened when I saw that, during the races, the only way they have to know what their riders are doing, is through TV broadcast! So, if you are not Marquez or Rossi, meaning that your rider never appears in TV, you are looking all the time at monitors that tell you partial times in current lap and show a yellow dot if he’s doing his pest partial. That’s all, for all the race! Come on, in the 21st century still with this? So as you can imagine, there’s still a long way to go.

Actually the matter will not be if they will be connected, but what data will be shared and how.

SEE ALSO: Innovation Chat with Alessandro, one of the 2014 LapTime Club Winners

Wearable in motorsport: which innovative product development do you foresee in the near future?

I must confess, I love science fiction… since I was very young, so I feel very familiar and consider almost-normal some of the things I’ve “grown with”, watching on TV and films. You know what I’m talking about… Star Trek, Iron Man… you can see them wearing very cool accessories! And I’d love today’s riders/drivers to wear them. And they’d also be useful.

  • Health sensors all around the body, to help medical control to know the status of all riders, all the time. Also, for TV purposes and rider knowledge himself.
  • Accelerometers, to engage safety hardware, like specific airbags or other car/bike safeties.
  • Small monitors worn in the wrist of the mechanics, each of them showing specific data for specific purposes.
  • Head Up Display (HUD). This one I particularly love. I can’t wait, and I believe it’s a matter of time, to see bike information displayed in the visor of helmets. This could help a lot safety and improve information visualization and reaction times.
  • Mini cameras. All around the bike and the body of the rider, to be used by TV or team’s purposes, to monitor situation in 360 degrees.

Which innovative solutions and best practices related to infotainment but useful for the motorsport industry could you imagine?

I have always intended infotainment as a better, easier and “more advance” way of displaying information to the user and interacting with it. Actually, infotainment mixes information and entertainment. It’s like curved-3D TV in opposition to old style, black and white TVs.

We have come a long way in this sense, info is showed in much nicer, powerful and easier to understand modes. The thing with motorsport in particular, is that there is a huge amount of information to be analyzed, and displaying it in the best of the ways is not always easy. Besides, it requires a lot of effort from the user, in order to create the appropriate layouts, which in the other hand renders it much more personal and narrowed upon single needs.

Some of the solutions I’m sure will come sooner rather than later we’ve discussed above. For example, the HUD, Head Up Display, already used from decades in the jet fighter industry, and in use in some road cars such as some BMWs, Peugeots… for me, it’s a huge step in information displaying to the user. In this case, the user being the rider/driver. For the technical staff, I can already imagine touch-screen monitors, mouse that can handle the computer pointer without the need of a solid surface (so, basically, having your hand in the air), small tablets to easily show the rider the info he’s usually most interested at, computers that send voice commands and information to the user, and user that can respond, data transfer through ultra-fast wifi, so cables will be needed only as a backup… without forgetting phasers and plasma torpedoes! :P

What about the application of telemetry tools – such as Magneti Marelli WinTAX – to other non-motorsport sports?

We, motorsport  workers and co-workers, tend to be very proud of ourselves, to believe we are working in an environment that’s actually the pinnacle of performance and speed. We tend to forget that competition itself means the search for perfection and defeating your opponent (with best practices and always friendly approach, that’s for sure), and competition is vast and wide, and goes much, much beyond motorsport, right? Let’s think about a couple of non-motorsport sports, and think how tools like WinTAX could help.

  • Biking. I can’t imagine any other sport that puts so much physical stress into the sportsman. Yet, even without mechanical engines, it’s so focused on speed and performance. I can imagine everybody willing to have situation continuously monitored in real time, speed, strokes per minute, oxygen consumption, calories, position on GPS, distance to a particular rider… for road biking and mountain biking!
  • Marathon. Same here, very focused, in this case, on health parameters. I guess all professional long distance runners would love to see nice data from their performance, and it would help them and medical experts to exploit human capacity to further limits. Also for rush races! Like Usain Bolt and company.
  • Triathlon, Decathlon… sensorizing bike and shoes, and putting a GPS to all riders, in order to see where they’re strong and where they’re not, compared to their best performances and to others.
  • Swimming, skiing, America’s Cup

In the end, it’s about imagining which sensors and which data would make for each particular sport, and being able to analyze data with WintaxPossibilities are endless!

Thank you Vicente for your ideas, insights and suggestions. See you and keep in touch on Magneti Marelli LapTime Club! #LapTimeClub

Does the Future Belong to Connected Cars?

[Connected car is] the presence of devices in an automobile that connect the devices to other devices within the car/vehicles and or devices, networks and services outside the car.

Taking into account this definition*, a big question remains: does the future of Automotive really belong to Connected Cars?

New technologies for a new paradigm

Before moving forward, it is important to know the main kinds of systems that can be connected through modular and/or embedded solutions. According to autoconnectedcar.com* these are:

  • music/audio, podcasts, Internet radio via various devices such as smartphone or Internet-enabled tablet;
  • navigation (either through a smartphone/iPhone application or through a built-in GPS navigation system);
  • automotive system diagnosis (oil pressure, OB-II computer system information for service, engine diagnostics, …);
  • bluetooth;
  • road side assistance;.
  • voice commands and hands-free controls;
  • contextual help/offers;
  • parking apps;
  • automobile diagnostics;
  • other services like steering for parking, engine-style-controls and other ADAS features;
  • 4G Wi-Fi hotspots.

SEE ALSO: Biometrics, Wearable Technologies and Motorsport

Which are the main pros of connected cars?

Besides cyber security issues, connectivity applied to the Automotive sector – both with the external world and inside the car – offers a wide range of benefits, for each of the stakeholders involved**.

  • Safer drivingvia ADAS (advanced driver assistance systems) and V2V (vehicle-to-vehicle) communication;
  • Green driving: through big data solutions and V2I (vehicle-to-infrastructure) interactions;
  • Entertainment/infotainment: by supporting different devices like smartphones, tablets, sensors, cameras, on-board diagnostics and automated driver assistance systems.


Undoubtedly, there are many benefits of connectivity**. We are not (just) talking about the possibility to buy food through in-car ordering dynamics***, but we are studying this solution from a higher and looking-forward perspective:

Any sensory data collected by a connected vehicle will be fused, analyzed and presented to a driver on the fly, alerting him to take a necessary action.

Will worldwide consumers be ready to use this innovation on a daily basis in the near future? If so, which other connected solutions may be put in place through new technologies, like Internet of Things? Participate now in the following LapTime Club community’s challenges:

* autoconnectedcar.com, Definition of Connected Car – What is the connected car? Defined
** eetimes.com, Topic Teardown: Connected Cars' Pros & Cons
*** pcmag.com, Pizza Hut, Visa Experimenting With In-Car Ordering

Infotainment in Motorsport: Don’t Miss LapTime Club Social Logbook

Infotainment is a specific type of content, media or other material that combines educational/useful information with entertainment dynamics. Which innovative solutions and best practices related to infotainment but useful for the Motorsport industry could you imagine?

Here’s just a snapshot of the challenge “What about Introducing Infotainment to the Motorsport Industry?” published on Magneti Marelli LapTime Club.

As a matter of fact, when focusing on the Motorsport and Automotive industry the term refers to the hardware/software products and systems built into, or added to vehicles in order to enhance driver and/or passenger experience.  Its main benefits are related to the enrichment the driver’s experience while offering innovative services like apps, multimedia readers, real-time content/information digital providers.

SEE ALSO: Rethinking Infotainment in Motorsport and Automotive: Big Deal or (Still) Big Challenge? 

The LapTime Club challenge focused on Infotainment spurred conversations and buzz in terms of new and interesting ideas, among the community members.

Once it was live, the first contributor suggested to design and implement a communication project: a social contest where LapTime members could produce photos of short videos (5 seconds long). They should try to capture unexpected images of things related to the Motorsport world and meaningful from a human point of view: beautiful takes of circuits (of scenic or romantic value), special actions in the pit stop, behind the scenes moments, celebrations, technical/mechanical exploits, etc. 

Also Alessandro Sarcina – one of 2014 LapTime Club winners – contributed to the challenge by suggesting a reading from Tech Crunch: “How Connected Cars Have Established A New Ecosystem Powered By IoT”.

SEE ALSO: Innovation Chat with Alessandro, One of 2014 LapTime Club Winners

A few hours ago, a third LapTime Club member – a Pilot! – bring his expertise by advising to develop a variety of devices, with affordable price and through interconnected systems such as GPS and Gmeter. You can read his full idea here.

Infotainment matters: take the challenge to become a Race Innovator!

Thanks to our LapTime Community for sharing interesting starting points about possible connection between Infotainment, Automotive and Motorsport!

Now, it’s up to you: take the challenge and start posting your suggestions and ideas. Keep innovating and stay tuned on LapTime Club!

Innovation Chat with Cristian, Top Innovator and Winner of LapTime Club 2014

After the final selection of LapTime Club 2014 Cristian Cascetta was the author of the second winning idea.

SEE ALSO: Innovation chat with Alessandro, one of the 2014 LapTime Club Winners

He thought to embed a knowledge management system in WinTAX to open up all this knowledge and make it available to decision makers using Search Technologies.

Being an innovator means to have an idea that can make the state of the art of something easier and more understandable for others. By the way, to simplify a process and to make the urgency hidden in it clear for people can be a great challenge, but Cristian made it thanks to his active and enthusiastic contribution to the community. He had the opportunity to share his own idea with other innovation enthusiasts like him, improving and shaping his initial proposal thanks to community comments and reviews, becoming also a Top Innovator for his high level of engagement with the community itself.


Discover more about Cristian’s experience and suggestions through the following interview.


It’s a dialogue. We are bridging Magneti Marelli’s world of ultraprecise data analysis and high accuracy manufacturing  with the quite fuzzy world of information retrieval, unstructured documents and natural language processing. We share the final goal of leveraging sense making of data to empower decision making.  In the last three months we analyzed together potential innovation directions and now we are defining a first minimum viable product or maybe – hopefully! – a first killer application.

I’m bringing in my expertise in information retrieval and document systems analysis and I’m getting back from Magneti Marelli precious insights into motorsport needs and requisites. It’s a bit cliché, but in these months I experienced in first person how much motorsport forces you to confront with extreme operating conditions and incredibly fast paced processes. It’s so inspiring that it helped me to re-frame other ideas I’m working on in my more “traditional” domain, finding at least two or three interesting innovation directions.


It’s all based on observation and listening to people. I try to put on the anthropologist hat and get rid of prejudice, looking at things with a fresh eye. It’s a great humility exercise, you don’t have to be scared of looking sometimes terribly naive or to ask too simple questions, and if people think at you like a sort of strange version of Lieutenant Columbo, who matters?


 No, in fact I try to avoid to embrace too familiar paths. Obviously like everyone I have my own comforting rituals, spaces, objects and practices helping me to put myself in a mixed feeling of relax and enthusiasm to attack a new challenge.

 Usually I start reading very much, not necessarily staying on topic, sometimes also freely divagating, but trying to keep alive a present feeling of the problem I’m confronted with. It helps me to make fresh connections and find alternative paths to my problem.


1-Technicians. 2-Technicians. 3-Technicians!

When you are engaged in new projects or you are trying to innovate, you have the chance to meet a wide range of professionals. Many of them, designers, marketing guys, entrepreneurs have a positive attitude in expressing creative ideas, no matter how crazy these ideas are.

Technicians are often in a more reserved attitude. Sometimes they’re scared of not being clear, or of expressing their ideas in a too technical language, sometimes it’s a matter of fear of not doing your job if you’re too creative. I like to talk with technicians and push them to force the boundaries. And every time I find so much unexpressed value in those conversations, a real gold mine!


The first is abstract thinking. I’m very influenced by my history of technology and philosophy of technology education background. Abstract thinking helps you to keep thing in motion instead of rushing into the first – often biased and sub-optimal – working solution. Philosophy of technology forces you to search for deep structures in socio-technological systems, these structures help you to go beyond the barriers of hyper specialistic, often fragmented, engineering domains.

The second fundamental tool for me is cross-industry innovation. It’s like: “Ok, I’ve this technical problem, no matter if it’s not so relevant or instead it’s a core problem for this current project. Let me start by searching for an industry where the solution of this problem is a matter of life or death.” It’s always very inspiring and if you stumble twice on the same industry for different problems related to your project, then it’s very likely you’ve found one of those deep structures I mentioned above. Or, even better, you’ve found a new potential market for your idea!

Thirdly, I’m very interested in innovation methodologies. I really appreciate Triz the Russian “theory of inventive problem solving“, but I’m not strictly influenced by a specific methodology, instead I cherry-pick from different approaches depending on the current problem. What I like in innovation methodologies is that they help you not to overestimate the importance of intuition and creativity and to focus instead on the innovation process. When you work with or you meet creative, innovation-driven, interesting people – I’ve the chance of being in this happy situation – you can be overwhelmed by creative ideas. Innovation methodologies help you to channel all this energy.


Three are too many! I don’t have three suggestions. What I can say is that I rarely found such open-minded and true innovation driven attitude as with Magneti Marelli guys. When I started to follow LapTime Club community I was a bit anxious of proposing ideas in such a selective and exclusive domain as professional motorsport. What I feel now that I had the opportunity of discussing by person about my idea is that total outsiders like me are not only welcome, but they can bring in real value from other industries and experiences.

So, my advice is to accept the challenge and propose your idea. Sure, Magneti Marelli tech guys are very demanding and challenging, but what you’d expect? It’s motorsport, after all!


Thank you Cristian for sharing with us your experience and continue to enrich the LapTime Club community with your ideas!

LapTime Club: taking care of your feedback to optimize the Digital Experience


As the majority of you already know, on the 1st of March the LapTime Club survey has been officially closed. The survey has been launched at the beginning of February to collect your best opinions and suggestions in order to gain a better understating of the general perception of the project, while trying to draw its future evolution scenarios.

SEE ALSO: The Challenge of Building User-Centered Open Innovation Projects

The survey has been taken both by LapTime Club Members (77%) and Non-Members (23%), and it contains interesting feedback from passionate people all around the world.

So, which are the main findings, and how to optimize the project accordingly?

The analysis

LapTime Club as an innovative Motorsport social community

For the majority of respondents, the participation to an Open Innovation project like LapTime Club represents something completely new.

“I think it’s amazing to get the opportunity to create new ideas that could shape data acquisition software development.”

“Openness is a better way to go innovate as it sets the mind free of company goals and therefore improves creativity.”

The project’s pros and “social soul”…

The possibilities to directly interact with other Members and with Magneti Marelli Tech Experts are the two most appreciated dimensions. Innovative topics like connected cars, wearable products and simulation are being considered interesting for the future challenges.

The “social soul” of the project is underlined mainly by the following facts:

  • The types of channels leveraged by people to get in touch with LapTime Club are mainly friends/colleagues buzz (41%) and online platforms (like LinkedIn and Magneti Marelli website, 33%).
  • Nearly 52% of LapTime Club Members have shared the information about the project with their friends and colleagues.
… and its main challenges

On the other side, richer contents (like videos, interactive documentation, etc.) and a more consistent digital narration of the project’s “lifecycle” constitute two of the main challenges to spread the word about LapTime Club in a more effective and viral way.

Thank you

User-generated feedback is fundamental to better design any Open Innovation project.

By the way, we would really like to thank you all for the deep passion in sharing great suggestions. Each of them will be taken into consideration in the near future, to optimize the LapTime Club overall digital experience. In the meanwhile, keep on following, publishing your tech ideas and actively participating in the Magneti Marelli social innovation community!

A 3-step Guide to Create Innovative and Breakthrough Ideas

In today’s economy, the ability to quickly think about and share new and fresh ideas is becoming more and more strategic, both for people and organizations. But as research led by Wharton’s Jennifer Mueller and recently reported by Harvard Business Review blog suggests, many people tend to have some bias against really innovative thoughts

Mueller’s team found that people often claim to want new and creative ideas, but when presented with those ideas in an uncertain environment and asked to evaluate them, the more novel ideas often get a lesser rating. Further research also showed that managers and senior leaders especially tend to reject the very ideas customers want.

In order to solve this criticality, Adobe Systems has recently launched the Adobe Kickbox, a new program to spur innovation from within the organization.

SEE ALSO: How to Evaluate a Great Motorsport Idea?

Kickbox Adobe

The top of the box features a clever fire alarm image with the words “Pull in Case of Idea” written on it. When you break open the seal, you’ll find instruction cards, a pen, two Post-It note pads, two notebooks, a Starbucks gift card, a bar of chocolate and (mostly importantly) a $1,000 prepaid credit card. The card can be used on anything the employee would like or need without ever having to justify it or fill out an expense report.

But in addition to tools, how to successfully keep on thinking about and trying to implement breakthrough ideas?

3 effective tips to become a Top Innovator

#1 Welcome the unfamiliar

Try to break your habits, which make you comfortable while limiting  your horizons. As suggested by Kaihan Krippendorff on Inc.com:

Most of us do our best work when we’re someplace familiar, using tools we know well.

In this case, however, a major reason you’re in a rut (and thus need a breakthrough) is that your brain associates your surroundings with all the stuff you’ve done and the thoughts you’ve had in the past.

#2 Remix the problem

Changing the question often becomes really important to approach the problem from another perspective. Here’s an example from the robots industry:

Gentile was once asked by some researchers to help them figure out how they might commercialize robots they had been working on. When Gentile stepped into their lab, they eagerly walked him over to their robots that were swinging their arms in their best effort to mimic human movement. But Gentile got distracted by some computer screens across the room where he saw stick-figure depictions of the robots moving seamlessly. He asked, “What are those?” and learned that the researchers had developed software to read and depict their movement. Gentile’s eyes gleamed and he said, “Forget the robots!” He had changed the question from “How can we commercialize robots?” to “How can we commercialize the software?” The idea led to a new form of more realistic animation for video games and movies.

#3 Re-use your knowledge and leverage your best skills

Sometimes, invent “simply” means repurpose the old. Companies and innovative projects tend to grow by leveraging assets they have built in old businesses to create new businesses.

Why don’t you test yourself?

LapTime Club, the social innovation community designed and built by Magneti Marelli, is entirely built on user-generated passions and breakthrough ideas.

Join the community and fuel your lateral thinking, coherently to the different challenges already launched!

* David Burkus, Inside Adobe’s Innovation Kit, hbr.org
** Kaihan Krippendorff, 4 Steps for Breakthrough Ideas, fastcompany.com
*** Geoffrey James, How to Come Up With a Breakthrough Idea, inc.com

Biometrics, Wearable Technologies and Motorsport

Biometrics Motorsport LapTime Club

After the recent victory of the Alessandro Sarcina’s idea of integrating Google Glass into the racing data collection, we would like to bring to your attention the topic of wearable devices, as it seems that wearable solutions, together with context-aware computing and biometrics find applicability also in the motorsport and automotive industry.

SEE ALSO: Alessandro Sarcina: my LapTime Club Idea? Integrating Google Glass and data collection

New Technology

Wearable sensors are used in order to collect psychological and movement data, enabling constant monitoring. They have diagnostic, as well as monitoring applications*. Wearable technology has applications in gathering real-time feedback of athletes, as well as in monitoring disabled and elderly patients.  The decreasing cost of power processing and of other components is facilitating its widespread adoption and availability. **

Biometrics and Motorsport

Wearable systems will surely redefine how we use and interact with information and benefit many industries of different kinds. Given the recent developments in this field we could ask:

How could we take advantage of recent advances in information technology to improve the racing performance?
 Could there be a possibility to apply these new technologies to the motorsport industry and in which way?

For example, remote racing pilot monitoring systems based on wearable sensors seem to be just a matter of time in the quickly evolving technology environment.

Despite the recent developments in wearable sensor could let to a number of exciting motorsport applications, there are still significant challenges ahead before such solutions can be utilized with success.

Free your ideas!

Do you have any other ideas linked to the topic of wearable technology and its possible use in the motorsport and automotive industry? Be the change in the motorsport world by joining the LapTime Club community and suggesting innovative solutions!

Screenshot 2015-02-18 15.27.15

Remember to take the LapTime Club survey: either you are or not a Member, your opinions are very precious to optimize Magneti Marelli’s social innovation community and drive its future evolution.

* Patel et al., A review of wearable sensors and systems with application in rehabilitation, Journal of Neuroengineering and Rehabilitation, 2012
** Wikipedia.org, Wearable Technology

Which Motorsport Ideas will Join the LapTime Club Olympus?

After months of proposing, voting and commenting ideas on the LapTime Club community (currently composed by more than 500 Members), the two winning ones are finally known!

Last weekend the Magneti Marelli experts came to a decision and selected the two most innovative ideas - out of the top 7 – and the Top Innovator. Which ones triumphed and who are the LapTime Club Members behind them? You are about to find it!

SEE ALSO: From 20 to 7 ideas: who will be the first LapTime Club Innovator?


The first winning idea came from Alessandro Sarcina, a young startupper who proposed the following idea corresponding to the challenge How internet of things (IOT) could be re-imagined and exploited in the Automotive Industry and racing?.

“I have noticed that Magneti Marelli Motorsport lets developers use WinTAX4’s APIs in order to read and analyze data in real time. It could be useful to design and build a Google Glass app able to collect all these data and information: the tool would be exploited to increase the performances of a wide range of stakeholders, from mechanics to automobile drivers. What do you think about it?”


The other winner was Cristian Cascetta, who has been rewarded with the title of Top Innovator thanks to his active partecipation to the community and high number of votes he received on his idea relating to the challenge How could WinTAX improve team collaboration?”. Read more about his idea below!

“In the heat of the race, the only connection between the real-time data stream of telemetry and the technical knowledge about the vehicle is in the head of race technicians.
Decision-making is based on the capability of race tecnician of “making sense” of the real-time data, based on his personal knowledge of the vehicle as a system and as the sum of every single component.
I propose to create a knowledge management system capable of “digesting “all the technical documentation of every single component of the vehicle – third party components tech specs, manuals, annotations coming from technical meetings with the different suppliers – and the technical documentation – including cad drawings, race and test debriefing documents, etc. – created inside the team. Also the race rules and regulations will be part of the knowledge base.
All this massive corpus of information will be immediately searchable and will work as a memory extension for race techicians to support and enforce the rapid decision making… But more interestingly the computer will be able to anticipate the technician questions and queries to the knowledge base presenting in real time a list of link to relevant techincal docs and information based on the actual race context.” Read more…


The LapTime Club team would like to thank all the community Members and the final winners for having shared their innovative ideas with all Motorsport fans. In a few days, they will be contacted in order to organize the final awards ceremony.

What is your opinion about the winning ideas? Keep on following the LapTime Club: in a few days new challenges will be launched! Are you ready to try again to become a Motorsport Innovator?

From 20 to 7 Ideas: Who Will be the First LapTime Club Innovator?

The first round of the LapTime Club project has recently concluded, resulting in a top 20 Tech Ideas directly chosen by community Members. Starting from the amount of likes, votes and comments generated by LapTime Club members, the committee of Magneti Marelli experts has now selected 7 Motorsport ideas. Each one of them inspires innovation and proves in fact to be very revolutionary for the Automotive Industry: which ideas will be the winning ones?

SEE ALSO: 20 worldwide tech ideas to radically change the future of automotive

Check out below the selected ideas and their authors. If you want to discover more about each one, just take a look at the LapTime Club community!


Congratulations and many thanks to all the LapTime Club members for their contributions and active participation. Even if your idea didn’t make it to the top 7, consider yourself a real Motorsport Protagonist.

This weekend, during the Valencia Moto GP, Magneti Marelli experts will choose and announce the two winning ideas and the Top Innovator. Can you wait until the 9th of November for the final proclamation?

20 worldwide tech ideas to radically change the future of Automotive

The first round of the LapTime Club project has been concluded: thanks to your engagement (likes, votes and comments) the top 20 ideas have been finally selected.

Until now, nearly 90 ideas from all around the world, together with more than 270 comments have been posted in the LapTime Club community, while its members have voted more than 580 times. The number of registered users has already exceeded 500 members.

SEE ALSO: How to evaluate a great Motorsport idea?

Here below you can have a look at the most appreciated ideas and their authors. Go to the LapTime Club community to find out more about each one!


Congratulations and many thanks to the Innovators for their creativity and active participation. In a few days, a committee of Magneti Marelli experts will choose the final winners among the top 20 ideas published; they will be officially announced the 9th November, online and during Valencia Moto GP.

Are you ready to find out who will win the final innovation challenge? Stay tuned and visit LapTime Club for more information!