Tag Archives: LapTime Club

Do you want to be our Guest at the F1 Grand Prix in Monza?


One of the most anticipated events of the year is coming, the Italian Formula One GP in Monza, one of the tracks that made the history of the Motorsport.

Get the chance to join us at the Magneti Marelli Hospitality, take the challenge we prepared for you dedicated to lighting technologies. If you’ll be a Smart Innovator, you’ll be our Guest at the Formula One GP.

How does it work?

Join the LapTime Club Community and submit your idea. The users who will submit the five best ideas will be invited to expose them at the Magneti Marelli Hospitality in Monza Circuit on Friday, 4th September. Save the date!

We will offer to five selected users a whole day with Magneti Marelli. Would you like to attend the Formula One practice session, a workshop with our engineers, a pit walk and expose your idea publicly in front of motorsport and tech fans, that will attend Monza GP?

As in an elevator pitch, you will have five minutes to present your idea and to try to convince the fans and the expert panel of experts.

And there’s more:  one of the five finalists will receive two tribune seat tickets for the race day, on Sunday, 6th September!

Take the challenge now!

So, will you be innovative enough to compete for this Motorsport premium experience? Register to the LapTime Club Community and take this challenge now!

A deep dive about new horizons disclosed by Augmented Humanity

As a keyword coined in 2010 by former Google CEO Eric Schmidt, “Augmented Humanity” defines the use of technology to aid and replace human capability in a way able to join people and machines.

How can humans interact with technology?*

Augmented Humanity: which potential applications?

At a basic level, augmentation defines machinery used to replace or enhance parts of the body. On a more sophisticated layer, human augmentation can involve a wide range of industries and activities like security, fashion, communication.

Predictions about possible applications of Augmented Humanity in different industries is very wide and heterogeneous; by the way, here are a few interesting concepts**:

  • ‘Edios Audio’ – a mask that allows you to “zoom in” on nearby conversations, gaining a momentary ‘spidey sense’ of enhanced selective hearing.
  • Google Glass’ wink activated snapshot feature – a tool that allows you to take a photographic memory of where your car is parked to ensure you never lose it on a shopping trip again.
  • Spotify’s sensor which listens to the user’s body to measure heartrate and choose music based on mood.
  • A tiny device called Reveal LINQ, which sends irregular heart rate data from patient to doctor, via a 3G box that lives under your bed.

New horizons in Motorsport and Automotive

As Eric Schmidt already suggested when coining the AH term back in 2010, the next step of the Age of Augmented Humanity are things like autonomous cars and the massive growth of real-time telemetry. Some examples?

  • Google driverless cars, a project currently led by engineer Sebastian Thrunthat that involves developing technology for autonomous cars, mainly electric cars.
  • Protective clothing that includes accelerometers and activate mini-airbags in the most affected body areas.
  • Local telemetry, that may let marshalls or race control capable to get information even before getting any close to the driver.

SEE ALSO: Does the Future Belong to Connected Cars?

Conclusions: from scarcity to ubiquitous economies, Augmented Humanity as a disruptive business model

To sum up, the near Motorsport and Automotive future will be strongly “touched” by the use of technology to both aid, and replace, human capability in a way that joins person and machine as one. This phenomenon will increase the ability of pilots and drivers, optimizing their performance and the overall company’s one.

On the other side, start thinking about Augmented Humanity is not an easy challenge, as it requires a mindset shift***:

“Large existing businesses that depend on the economics of scarcity to change to the economics of ubiquity [...]”

SEE ALSO: Wearable and safety analysis: a short history about idea generation in LapTime Club

Are you ready? Take the challenge of Augmented Humanity also on Magneti Marelli LapTime Club, and share your breakthrough suggestions related to topics like wearable, V2I and Internet of Things. Here’s a few stimula:

  • The potential of wearable tech for the pilot’s safety;
  • New improvement in performance analytics;
  • Side effects for the racing and motorsport show business;
  • Privacy risks and issues.

* slideshare.net, The age of Augmented Humanity - By Antonio de Pasquale
** codegent.com, Augmented Humanity
*** gigaom.com, Eric Schmidt: Welcome to “Age of Augmented Humanity”

4 Transformative Trends towards the Automotive Industry 4.0

The recent advent of new, disruptive technologies has completely revolutionized and reshaped the way things are made in the manufacturing sector, thus including the Automotive industry.

According to different worldwide studies, executive papers* and research analysis**, we are entering a new business era, called “Industry 4.0″ (especially in Europe) and/or “Industrial Internet” (GE‘s term).

[...] These labels reflect a basket of new digitally-enabled technologies that include advances in production equipment (including 3-D printing, robotics, and adaptive CNC mills), smart finished products (such as connected cars and others using the Internet of Things), and data tools and analytics accross value chain.

The term “Industry 4.0″ is due to the fact that – according to many – it is the fourth industrial revolution after the steam engine, the conveyor belt, and the first phase of IT and automation technology. But how to focus and “adapt” the Industry 4.0 framework on the Automotive world?

Key drivers of Industry 4.0

Behind the “Industry 4.0″ new paradigm, it is possibile to map at least four mega trends that act as game changers, while finding possible application also for the Automotive sector:

  • Big Data: the huge amount of data available to decision makers and tech/business professionals needs to be collected with the right tools and approaches, in order to be transformed in actionable insight and valuable informationLapTime Club 2014 Innovators Cristian Cascetta and Alessandro Sarcina suggested disruptive ideas linked to the right usage and visualization of motorsport data during decision making processes. Curious about them? Read their interviews here (Cristian) and here (Alessandro).
  • Advanced Analytics: someone talks also about analytics 3.0. Regardless the naming, data analysis becomes fundamental to optimize processes while increasing their effectiveness and/or efficiency. Just think about Magneti Marelli WinTAX telemetry software, in the top ranking of PC applications for data acquisition and analysis in Motorsport competitions.
  • Human-machine interfaces: technologies like augmented reality (QR codes, …) open a wide range of opportunity to let people live and feel as if they were sat next to Motorsport drivers and champions, during a race.
  • Digital-to-physical transfer: 3D-printings, laser cuts and other solutions related to digital fabrication let enlarge the traditional R&D internal boundaries, by opening and “democratizing” innovation processes. For example, the hackathon organized during the Motorshow 2014 in Bologna involved university talents, with the possibility of carrying out training experience at the Company. The core point was the context of “Innovaction” with declination of the “New roads for innovation” concept and the Hackathon event on 10th December 2014. As result, The jury of experts appreciated the original approach in the design of the physical part of the dashboard and the combination of graphics, design and software.

No fear! Embrace the New Open Era

Believe it or not, the Automotive sector will be strongly reshaped by the above-mentioned new trends and technologies.

Are you ready for digital disruption? If so, join the LapTime Club and start change the Motorsport world with us. Lots of innovative challenges are waiting for your contribution: see you online! #LapTimeClub

* McKinsey, Digitizing the Value Chain
** McKinsey, Manufacturing's Next Act

Innovation Chat with Vicente Pechuan Vilar, Engineering Specialist at Magneti Marelli Motorsport

The future of Motorsport? Very difficult to guess it. For this reason, after the interviews to LapTime Club 2014 Innovators Alessandro Sarcina and Cristian Cascetta, we decided to introduce Vicente Pechuan Vilar, Engineering Specialist at Magneti Marelli Motorsport.

Besides his daily professional job, Vicente is also one of Magneti Marelli LapTime Club community engagers, and recently published some interested ideas inside the community. Read his community profile here, and enjoy this new Innovation Chat!

SEE ALSO: Innovation Chat with Cristian, Top Innovator and Winner of LapTime Club 2014

Hello Vicente, and welcome. In your personal opinion, does the motorsport future belong to connected cars?

First of all, I wanted to thank the LapTime Club for allowing me to express my ideas in such an open environment. I’d also like to make use of the opportunity to thank everybody who is contributing to this flow by voting and, most of all, by expressing their opinions. Furthermore, remember that most of times the ideas from people outside of the motorsport environment are usually the fresher, most clean from preconceptions and vices. All opinions are welcome!

So coming to us, does the motorsport future belong to connected cars? Well I guess that depends on… connected to what? If you mean to the internet or to some kind of big, public database, I don’t think so. When talking about motorsport, information is key to success, so teams seldom share data, it’s like gold for them. For this reason, data will always be a secret, in my opinion.

On the other hand, if we are talking about vehicles connected between themselves and all this info being monitored by race control, that would be definitely a yes! And not only motorsport, I think one day all road vehicles will be interconnected and, somehow, they will all know what vehicles around them are doing. But coming back to our sports environment, I believe there are still some concepts to exploit: if a car has a mechanical problem, why not to show it not only to the rider, but also to the riders behind him? If race control wants to give an urgent message to all drivers, why not to do it, simultaneously, to all of them? Or to the team? And how?

And to end with it, think about it: when I worked and lived away from races, I imagined all teams had, inside their box, a set of monitors where they could see what their riders were doing, real time. Nothing further from reality… when I came to MotoGP and finally worked with teams inside their boxes, my eyes were fully opened when I saw that, during the races, the only way they have to know what their riders are doing, is through TV broadcast! So, if you are not Marquez or Rossi, meaning that your rider never appears in TV, you are looking all the time at monitors that tell you partial times in current lap and show a yellow dot if he’s doing his pest partial. That’s all, for all the race! Come on, in the 21st century still with this? So as you can imagine, there’s still a long way to go.

Actually the matter will not be if they will be connected, but what data will be shared and how.

SEE ALSO: Innovation Chat with Alessandro, one of the 2014 LapTime Club Winners

Wearable in motorsport: which innovative product development do you foresee in the near future?

I must confess, I love science fiction… since I was very young, so I feel very familiar and consider almost-normal some of the things I’ve “grown with”, watching on TV and films. You know what I’m talking about… Star Trek, Iron Man… you can see them wearing very cool accessories! And I’d love today’s riders/drivers to wear them. And they’d also be useful.

  • Health sensors all around the body, to help medical control to know the status of all riders, all the time. Also, for TV purposes and rider knowledge himself.
  • Accelerometers, to engage safety hardware, like specific airbags or other car/bike safeties.
  • Small monitors worn in the wrist of the mechanics, each of them showing specific data for specific purposes.
  • Head Up Display (HUD). This one I particularly love. I can’t wait, and I believe it’s a matter of time, to see bike information displayed in the visor of helmets. This could help a lot safety and improve information visualization and reaction times.
  • Mini cameras. All around the bike and the body of the rider, to be used by TV or team’s purposes, to monitor situation in 360 degrees.

Which innovative solutions and best practices related to infotainment but useful for the motorsport industry could you imagine?

I have always intended infotainment as a better, easier and “more advance” way of displaying information to the user and interacting with it. Actually, infotainment mixes information and entertainment. It’s like curved-3D TV in opposition to old style, black and white TVs.

We have come a long way in this sense, info is showed in much nicer, powerful and easier to understand modes. The thing with motorsport in particular, is that there is a huge amount of information to be analyzed, and displaying it in the best of the ways is not always easy. Besides, it requires a lot of effort from the user, in order to create the appropriate layouts, which in the other hand renders it much more personal and narrowed upon single needs.

Some of the solutions I’m sure will come sooner rather than later we’ve discussed above. For example, the HUD, Head Up Display, already used from decades in the jet fighter industry, and in use in some road cars such as some BMWs, Peugeots… for me, it’s a huge step in information displaying to the user. In this case, the user being the rider/driver. For the technical staff, I can already imagine touch-screen monitors, mouse that can handle the computer pointer without the need of a solid surface (so, basically, having your hand in the air), small tablets to easily show the rider the info he’s usually most interested at, computers that send voice commands and information to the user, and user that can respond, data transfer through ultra-fast wifi, so cables will be needed only as a backup… without forgetting phasers and plasma torpedoes! :P

What about the application of telemetry tools – such as Magneti Marelli WinTAX – to other non-motorsport sports?

We, motorsport  workers and co-workers, tend to be very proud of ourselves, to believe we are working in an environment that’s actually the pinnacle of performance and speed. We tend to forget that competition itself means the search for perfection and defeating your opponent (with best practices and always friendly approach, that’s for sure), and competition is vast and wide, and goes much, much beyond motorsport, right? Let’s think about a couple of non-motorsport sports, and think how tools like WinTAX could help.

  • Biking. I can’t imagine any other sport that puts so much physical stress into the sportsman. Yet, even without mechanical engines, it’s so focused on speed and performance. I can imagine everybody willing to have situation continuously monitored in real time, speed, strokes per minute, oxygen consumption, calories, position on GPS, distance to a particular rider… for road biking and mountain biking!
  • Marathon. Same here, very focused, in this case, on health parameters. I guess all professional long distance runners would love to see nice data from their performance, and it would help them and medical experts to exploit human capacity to further limits. Also for rush races! Like Usain Bolt and company.
  • Triathlon, Decathlon… sensorizing bike and shoes, and putting a GPS to all riders, in order to see where they’re strong and where they’re not, compared to their best performances and to others.
  • Swimming, skiing, America’s Cup

In the end, it’s about imagining which sensors and which data would make for each particular sport, and being able to analyze data with WintaxPossibilities are endless!

Thank you Vicente for your ideas, insights and suggestions. See you and keep in touch on Magneti Marelli LapTime Club! #LapTimeClub

A Technical Analysis of 2015 24 Heures du Mans (WEC)

24 Heures du Mans is the third FIA WEC (World Endurance Championship) challenge, and the world’s oldest active sports car race in endurance racing. It takes place inside the Circuit de La Sarthe (France). The high-speed route is 13,629 metres long, and racing car needs on average 400 laps to fully complete it.

WEC Categories

World Endurance Championship is characterized by two main categories:

  • LMP1, dedicated to car makers;
  • LMP2, dedicated to indipendent teams or to engine makers/dealers. This second category can also be split in two sub-categories - Le Mans Prototype 1 Hybrid and Le Mans Prototype 1.

24 Heures du Mans performance and reliability analysis


The number of gear shifts is very high (20,000), because of the car race long-lasting duration. Most used gears are the 5th (37% of total time) and the 6th (24%).


Firstly, the race requires 1075 kg of fuel to be completed. Pit stops number is generally between 24 and 32, in coherence with the selected tires strategy.


During 24 Heures Le Mans it is possible to recover:

  • up to 2,218 kJ through braking;
  • 5,300 kJ through MGU-H.

ERS performance on LMP1 racing cars is fundamental, as combustion engine gives just 500-600 HP (out of 900-1,200 HP). Generally speaking, Power Unit performance and reliability becomes really important to keep a good performance during the entire challenge.

Does the Future Belong to Connected Cars?

[Connected car is] the presence of devices in an automobile that connect the devices to other devices within the car/vehicles and or devices, networks and services outside the car.

Taking into account this definition*, a big question remains: does the future of Automotive really belong to Connected Cars?

New technologies for a new paradigm

Before moving forward, it is important to know the main kinds of systems that can be connected through modular and/or embedded solutions. According to autoconnectedcar.com* these are:

  • music/audio, podcasts, Internet radio via various devices such as smartphone or Internet-enabled tablet;
  • navigation (either through a smartphone/iPhone application or through a built-in GPS navigation system);
  • automotive system diagnosis (oil pressure, OB-II computer system information for service, engine diagnostics, …);
  • bluetooth;
  • road side assistance;.
  • voice commands and hands-free controls;
  • contextual help/offers;
  • parking apps;
  • automobile diagnostics;
  • other services like steering for parking, engine-style-controls and other ADAS features;
  • 4G Wi-Fi hotspots.

SEE ALSO: Biometrics, Wearable Technologies and Motorsport

Which are the main pros of connected cars?

Besides cyber security issues, connectivity applied to the Automotive sector – both with the external world and inside the car – offers a wide range of benefits, for each of the stakeholders involved**.

  • Safer drivingvia ADAS (advanced driver assistance systems) and V2V (vehicle-to-vehicle) communication;
  • Green driving: through big data solutions and V2I (vehicle-to-infrastructure) interactions;
  • Entertainment/infotainment: by supporting different devices like smartphones, tablets, sensors, cameras, on-board diagnostics and automated driver assistance systems.


Undoubtedly, there are many benefits of connectivity**. We are not (just) talking about the possibility to buy food through in-car ordering dynamics***, but we are studying this solution from a higher and looking-forward perspective:

Any sensory data collected by a connected vehicle will be fused, analyzed and presented to a driver on the fly, alerting him to take a necessary action.

Will worldwide consumers be ready to use this innovation on a daily basis in the near future? If so, which other connected solutions may be put in place through new technologies, like Internet of Things? Participate now in the following LapTime Club community’s challenges:

* autoconnectedcar.com, Definition of Connected Car – What is the connected car? Defined
** eetimes.com, Topic Teardown: Connected Cars' Pros & Cons
*** pcmag.com, Pizza Hut, Visa Experimenting With In-Car Ordering

WinTAX4: Four Industries Where to Use the Telemetry Tool

Developed in more than 30 years of Formula 1 racing, WinTAX4 is currently one of the top ranking PC applications for data acquisition and analysis in Motorsport competitions. As a matter of fact, the telemetry tool has been developed by Magneti Marelli Motorsport in order to analyze, organize in a database and check performance and reliability data of:

  • racing cars;
  • racing bikes;
  • simulators;
  • all Magneti Marelli products.

WinTAX4 is also one of the core focus topics of LapTime Club, Magneti Marelli’s international social innovation community specifically designed and developed to fuel members’ ideas about telemetry, electronic and electromagnetic systems. By now, already several challenges have been dedicated to WinTAX4:

See also: Deep dive in MotoGP and World SBK: Radiography of the MDU 230 Dashboard

WinTAX4: not just for Motorsport Tech Specialists

As underlined at the beginning of the article, the first usage of WinTAX4 is strictly linked to the Motorsport industry.

On the other side and thanks to its great customizability, Magneti Marelli telemetry and data analysis software may also be successfully used in other fields, like the following 4 industries:

  • Video games
  • Health
  • Aerospace
  • Finance

Wintax Dashboard

Think outside the box: can you come up with innovative, breakthrough solutions how to use WinTAX outside Automotive and Motorsport? If so, share it in LapTime Club and become a reputed Tech Protagonist!

Deep dive in MotoGP and World SBK: Radiography of the MDU 230 Dashboard

As underlined in the technical data sheet on the Magneti Marelli website, The MDU 230 is a combined dashboard and input module used in MotoGP, WorldSBK and all the other demanding environments found in motorsports vehicles.

The compact dimensions of the MDU 230 make it particularly suitable for motorbike applications. The advanced features of the LCD also make this product suitable for car applications.

MDU 230 main features

Easy to use and configure, the dashboard can be exploited both by pilots and mechanical specialists, and is equipped with some useful features.

As a matter of fact, the tool visually shows:

  • when the driver needs to change gear;
  • the number of revolutions per minute (RPMs);
  • lap/split times;
  • the race control flag, a feature fundamental to activate different lights on the display coherently with the flags showed by motorsport marshals;
  • the Dot Matrix, a highly customizable multi-functional area where drivers can see up to 8 math channels at the same time.

MDU 230 application: stand-alone vs can communication modes

The following image taken from MDU 230 technical data sheet available on Magneti Marelli website is useful to understand the dashboard main application modes:

  • as a stand-alone display unit;
  • as an integral part of a complete data acquisition and monitoring system.

Interested in dashboard innovation?

Curious to know more and willing to start contributing to the technical evolution of Magneti Marelli dashboards? Stay tuned to the news in the LapTime Club community: some interesting challenges are coming soon! #LapTimeClub

Infotainment in Motorsport: Don’t Miss LapTime Club Social Logbook

Infotainment is a specific type of content, media or other material that combines educational/useful information with entertainment dynamics. Which innovative solutions and best practices related to infotainment but useful for the Motorsport industry could you imagine?

Here’s just a snapshot of the challenge “What about Introducing Infotainment to the Motorsport Industry?” published on Magneti Marelli LapTime Club.

As a matter of fact, when focusing on the Motorsport and Automotive industry the term refers to the hardware/software products and systems built into, or added to vehicles in order to enhance driver and/or passenger experience.  Its main benefits are related to the enrichment the driver’s experience while offering innovative services like apps, multimedia readers, real-time content/information digital providers.

SEE ALSO: Rethinking Infotainment in Motorsport and Automotive: Big Deal or (Still) Big Challenge? 

The LapTime Club challenge focused on Infotainment spurred conversations and buzz in terms of new and interesting ideas, among the community members.

Once it was live, the first contributor suggested to design and implement a communication project: a social contest where LapTime members could produce photos of short videos (5 seconds long). They should try to capture unexpected images of things related to the Motorsport world and meaningful from a human point of view: beautiful takes of circuits (of scenic or romantic value), special actions in the pit stop, behind the scenes moments, celebrations, technical/mechanical exploits, etc. 

Also Alessandro Sarcina – one of 2014 LapTime Club winners – contributed to the challenge by suggesting a reading from Tech Crunch: “How Connected Cars Have Established A New Ecosystem Powered By IoT”.

SEE ALSO: Innovation Chat with Alessandro, One of 2014 LapTime Club Winners

A few hours ago, a third LapTime Club member – a Pilot! – bring his expertise by advising to develop a variety of devices, with affordable price and through interconnected systems such as GPS and Gmeter. You can read his full idea here.

Infotainment matters: take the challenge to become a Race Innovator!

Thanks to our LapTime Community for sharing interesting starting points about possible connection between Infotainment, Automotive and Motorsport!

Now, it’s up to you: take the challenge and start posting your suggestions and ideas. Keep innovating and stay tuned on LapTime Club!

Auto Shanghai 2015 Unveils New Roads to Automotive Innovation

China is the largest and the most rapidly growing automotive market in the world: over 23 million units sold in 2014 (+8% in comparison with 2013). In this scenario, Magneti Marelli marks a continuous growth trend with a turnover of 409.8 million euros in 2014 – compared to 378 million euros in 2013 and 287.4 million euros in 2012.

The sixteenth edition of Auto Shanghai opened its doors from 22nd to 29th April, in the new headquarters of the National Center for Exhibition and Convention. A great occasion to show the latest solutions in the field of sustainable mobility, connectivity and technological transfer – from racing to production cars.

More specifically:

  • Many innovations regarding the lighting section, where the most significant news of Automotive Lighting have been presented: the laser full beam module adopted on the new Audi R8, the full-LED Matrix Beam module adopted by Mercedes Benz and the Full LED intelligent projector developed with Audi for the Audi TT3, MY 2015, awarded the “Red Dot Best of the Best 2015″ for high design quality. The contribution in terms of eco-sustainability is underlined by the LED E-Light low beam – recognized by the EU as “Eco-Innovation“. Magneti Marelli Automotive Lighting also presented the electronic control systems (ECU for the management of the full-LED headlight) and the body computers.
  • Two multimedia totems introduce the area dedicated to the infotainment and telematics systems. The first represents the operation of the infotainment system with Genivi compliant software on automotive hardware in a Linux environment, while the second explains the operation of the telematic box with all the potential features that allow you to enable additional services related to connectivity.
  • A large exhibition space has been dedicated to powertrain technologies with a spotlight on the direct-injection GDI (Gasoline Direct Injection) systems, the hydraulic actuators for the dual clutch gearbox and the hybrid-electric modules (power inverter and battery management system) with solutions of low voltage power with less than 16 kw, extremely flexible and easily applicable to internal combustion engines. The 48 Volts PERF.E.T (Performing and Efficient Transmission) hybrid system, also represents the ideal synthesis of the technology transfer process between the “racing” world and the “road”.
  • The sporting nature of Magneti Marelli is presented in the Motorsport section, where technologies adopted in the most famous world championships are exposed. Among these, hydraulic actuators for gearbox and clutch, high pressure direct-injection GDI systems, electronic control units, Wi-Fi telemetry with high-definition camera and energy storage systems such as the 90 kW KERS (Kinetic Energy Recovery System) and the 60kW HERS basins (Heat Energy Recovery System).
  • The presence of Magneti Marelli at Auto Shanghai 2015 is completed with the technologies adopted from the sections of Suspension System (focusing on composite materials), Shock Absorber (Lifter, an axle lifter for sports cars that makes it possible to overcome obstacles such as bumps or ramps without bumping the spoiler against the ground), Exhaust System (printed silencers with variable cross-sections and catalytic converters for naturally aspirated engines and turbo) and Magneti Marelli Checkstar that presents in the stand the aftermarket activities of Magneti Marelli in China with the new visual identity.

Besides these new solutions and product innovations, Auto Shanghai is also marking the beginning of a new development in Magneti Marelli social media activities at a global level. From Weibo to WeChat, through YouKu and Iquyi; also LapTime Club will be delivered in the Chinese version in a few months. In the meanwhile, Chinese users could use the related QR code to leave their name and email address in order to be notified once the project will be online.

What about you? Not a LapTime Club member yet? Do not miss the chance to register to the community and start co-innovate the Automotive and Motorsport world!

LapTime Club celebrates its First 100 Innovative Ideas


10 challenges and 100 ideas posted. If you believe in number symbolism this is a really good match.

On 12th April the LapTime Club Community achieved the important milestone of 100 innovative ideas posted, thanks to the enthusiasm and the active participation of the members who believed in the power of Open Innovation.

This important result dialogues with some of the comments that came up from LapTime Club Survey lunched at the beginning of this year.

One among all, if you remember, was:

Openness is a better way to go innovate as it sets the mind free of company goals and therefore improves creativity.”

SEE ALSO: Laptime Club: taking care of your feedback to optimize the digital experience

Where we are today

Since January 2014, the LapTime Club Community has seen a steady growth of ideas linked to the 10 challenges launched, as shown in the following graph:


The challenge that generated the highest number of ideas among LapTime Community members is:

“How could WinTAX improve team collaboration?”

This challenge has a total amount of 23 ideas and can also rely on the highest numbers of total comments (80) and votes up (162) for the ideas posted. These numbers show the LapTime Community members’ interest in themes like “collaboration” and “co-creation”, which are also the two main objectives of the community itself, and in WinTAX telemetry software, one of the core products by Magneti Marelli Motorsport.

A brief look at the following graph shows in details the LapTime Community participation on each challenge:


Where we want to go

Regarding this result, we’d like to think about the 100 ideas not only as an important milestone for the overall LapTime Club project, but as a starting point for community conversations resulting in more breakthrough suggestions and disruptive ideas. That’s because someone said:

“Challenges give us wonderful experiences so never stop, swing hard.”


Thanks to our LapTime Community members for helping us achieving our first 100 ideas together. Stay on track and never stop innovating!