Tag Archives: Data analytics

Motorsport Data Analytics in a Mobile-Driven World

Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the goal of discovering useful information, suggesting conclusion, and supporting decision-making.

As suggested by Wikipedia*, data analysis consists in the process of transformation of raw data in information that are useful for decision-makers to answer specific questions.

Data may be collected from a huge variety of sources, both structured and unstructured. Big Data has become a buzzword: for example, in the last 2 years we have produced more data than all of human existence has in the years**. The ability to analyze and read these kinds of data while communicating relevant/personalized insights to every stakeholder has become a strategic skill for every business and industry.

SEE ALSO: Taking Data-Driven Analysis Decisions With the Analytics of Things

When analytics meets mobile

Since a few years ago, the Mobile Revolution has forced users and corporations to focus on moments rather than on other dimensions more relevant for “desktops users”. Nowadays there is plenty of mobile apps and tools that let amateur and professional users to make data analysis:

  • in real time;
  • place-sensitive;
  • (often) with a low effort.

What about Your Mobile Revolution?

For sure, in a near future the mix of analytics and mobile will produce interesting outcomes within the Automotive and Motorsport industry. These sectors produce a great quantity of data to analyze, to optimize sport performance, One example? During a typical 2013 race weekend, about 25 GB of telemetry got collected in total. Every year, more than 20 TB of data are collected, stored, and analyzed***.

By the way, do you have any suggestions linked to the creation and delivery of an ad hoc mobile version of WinTAX – Magneti Marelli top ranking PC application for data acquisition and analysis in Motorsport competitions? Register to LapTime Club and take the challenge related to WinTAX mobile redesign!

* Wikipedia.com, Data Analysis
** venturebeat.com, Big Data and Mobile Analytics: Ready to Rule 2015
*** forbes.com, Data Analytics In Motorsport: The Sauber F1 Team Experience

Taking data-driven decisions with the Analytics of Things

The Internet of Things generates massive amounts of structured and unstructured data, requiring a new class of big data analytics to uncover and capture value.

These few words - included inside the Analytics Trends 2015 report recently produced by Deloitte - perfectly introduce the topic of Analytics of Things (AoT).

SEE ALSO: How does Vehicle-to-Infrastructure work, and which are its main benefits?

Every device connected to a network automatically transfers data. Sensors generate a huge amount of data, that becomes useful just if processed and turned into predictions (or other valuable information manageable and actually “consumed” by users).

Analytics can be described as turning data into information.

Analytics can be Descriptive (What happened and why?), Predictive (What is (probably) going to happen?) or Prescriptive (What should I do about it?). These distinctions are still valuable for the Analytics of Thingsthe guide to IoT Analytics written by Tellient underlines a completely new business arena where companies start competing on (big) data.

Wal-Mart is now both a retailer and a data company, creating a “social genome” to integrate big data analysis of their customers’ social data and purchasing habits. They call it that because it is essentially a “living organism” that drives their business.

Data is where opportunities are for disruption: who is going to own and smartly manage them? New opportunities disclosed by IoT are (still) to be discovered, and Analytics of Things may open interesting scenarios also for the Motorsport world. Now, it’s up to you: any other disruptive ideas about how Internet of Things could be re-imagined and exploited in the automotive industry and racing?

If so, register/login to Magneti Marelli Lap Time Club and start changing the future by posting your smartest suggestions! #LapTimeClub

What Open Innovation means, and why Magneti Marelli Motorsport trusts In the Power of Connections

Nowadays, ‘open innovation’ is one of the hottest and most diffused keywords, strictly linked to (and fueled by) the social web revolution.

But in fact, what does this term mean? If applied to the economical field, open innovation is based on the idea that in a technological and people-driven world where knowledge is shared in a fast and worldwide way, organizations can’t follow anymore a ‘close innovation’ approach counting just on their own assets. On the contrary, companies must trust in collective intelligence, through the direct engagement of customers, supporters and brand advocates.

SEE ALSO: How Internet of Things will save the (Motorsport) world

The final outcomes? Lots of product, service and process innovations have been recently designed and shared by effectively leveraging user-generated ideas.


This strong commitment in heterogeneous and shared contributions ‘pushed’ Magneti Marelli Motorsport to launch the LapTime Club, the first motorsport’s innovation community specifically thought to fuel members’ ideas about telemetry, electronic and electromagnetic systems.

Magneti Marelli Motorsport LapTime Club

This online innovation laboratory about race engineering warmly welcome every technical specialist, field expert and motorsport technology enthusiast in order to develop efficient ideas, products and services for the racing world, as well as providing new suggestions for alternative and innovative uses of existing technologies through a score & badge system.

Join & register to the LapTime Club now, become a Top Innovator and get awarded!

Magneti Marelli Motorsport LapTime Club now opening: watch the video

Readers, fans, followers, passionates,

After a few months of testing and thanks to our beta members’ very precious help, Magneti Marelli Motorsport is ready and proud to officially launch the LapTime Club worldwide.

This new and innovative motorsport community is designed and thought to leverage open innovation dynamics by fueling members’ ideas about telemetry, electronic and electromagnetic systems, with a specific focus on data and performance analytics. 

SEE ALSO: Magneti Marelli “Hackathon” at 2014 Motor Show: the Polytechnic University of Milan won the award for the best project

Below and on Magneti Marelli’s YouTube corporate channel you can watch the official presentation video.

Inside the motorsport community, new challenges about specific topics related to telemetry, electromagnetic and electronic systems will be periodically launched. Every innovation specialist, field expert and motorsport technology enthusiast is warmly invited to register and propose new ideas, sharing them with other LapTime Club’s community members.

More specifically, ideas can be discussed on the board and each member of the community will have the chance to take an active part commenting and voting to support them. By sharing expertise and opinions, people can help the most appreciated ideas to grow and become real projects!

Every contribution will be evaluated through a score & badge system, and a Magneti Marelli panel will reward both the ideas that receive the most votes from the community’s users and the members who have contributed in a significant way to the final success of this social innovation project.

The best ideas about telemetry, electromagnetic and electronic systems will be evaluated to become real technological projects.

Join the race innovation, start enjoying the LapTime Club: register, fuel your expertise and get great awards!