Tag Archives: Analytics of Things

Motorsport Data Analytics in a Mobile-Driven World

Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the goal of discovering useful information, suggesting conclusion, and supporting decision-making.

As suggested by Wikipedia*, data analysis consists in the process of transformation of raw data in information that are useful for decision-makers to answer specific questions.

Data may be collected from a huge variety of sources, both structured and unstructured. Big Data has become a buzzword: for example, in the last 2 years we have produced more data than all of human existence has in the years**. The ability to analyze and read these kinds of data while communicating relevant/personalized insights to every stakeholder has become a strategic skill for every business and industry.

SEE ALSO: Taking Data-Driven Analysis Decisions With the Analytics of Things

When analytics meets mobile

Since a few years ago, the Mobile Revolution has forced users and corporations to focus on moments rather than on other dimensions more relevant for “desktops users”. Nowadays there is plenty of mobile apps and tools that let amateur and professional users to make data analysis:

  • in real time;
  • place-sensitive;
  • (often) with a low effort.

What about Your Mobile Revolution?

For sure, in a near future the mix of analytics and mobile will produce interesting outcomes within the Automotive and Motorsport industry. These sectors produce a great quantity of data to analyze, to optimize sport performance, One example? During a typical 2013 race weekend, about 25 GB of telemetry got collected in total. Every year, more than 20 TB of data are collected, stored, and analyzed***.

By the way, do you have any suggestions linked to the creation and delivery of an ad hoc mobile version of WinTAX – Magneti Marelli top ranking PC application for data acquisition and analysis in Motorsport competitions? Register to LapTime Club and take the challenge related to WinTAX mobile redesign!

* Wikipedia.com, Data Analysis
** venturebeat.com, Big Data and Mobile Analytics: Ready to Rule 2015
*** forbes.com, Data Analytics In Motorsport: The Sauber F1 Team Experience

Does the Future Belong to Connected Cars?

[Connected car is] the presence of devices in an automobile that connect the devices to other devices within the car/vehicles and or devices, networks and services outside the car.

Taking into account this definition*, a big question remains: does the future of Automotive really belong to Connected Cars?

New technologies for a new paradigm

Before moving forward, it is important to know the main kinds of systems that can be connected through modular and/or embedded solutions. According to autoconnectedcar.com* these are:

  • music/audio, podcasts, Internet radio via various devices such as smartphone or Internet-enabled tablet;
  • navigation (either through a smartphone/iPhone application or through a built-in GPS navigation system);
  • automotive system diagnosis (oil pressure, OB-II computer system information for service, engine diagnostics, …);
  • bluetooth;
  • road side assistance;.
  • voice commands and hands-free controls;
  • contextual help/offers;
  • parking apps;
  • automobile diagnostics;
  • other services like steering for parking, engine-style-controls and other ADAS features;
  • 4G Wi-Fi hotspots.

SEE ALSO: Biometrics, Wearable Technologies and Motorsport

Which are the main pros of connected cars?

Besides cyber security issues, connectivity applied to the Automotive sector – both with the external world and inside the car – offers a wide range of benefits, for each of the stakeholders involved**.

  • Safer drivingvia ADAS (advanced driver assistance systems) and V2V (vehicle-to-vehicle) communication;
  • Green driving: through big data solutions and V2I (vehicle-to-infrastructure) interactions;
  • Entertainment/infotainment: by supporting different devices like smartphones, tablets, sensors, cameras, on-board diagnostics and automated driver assistance systems.


Undoubtedly, there are many benefits of connectivity**. We are not (just) talking about the possibility to buy food through in-car ordering dynamics***, but we are studying this solution from a higher and looking-forward perspective:

Any sensory data collected by a connected vehicle will be fused, analyzed and presented to a driver on the fly, alerting him to take a necessary action.

Will worldwide consumers be ready to use this innovation on a daily basis in the near future? If so, which other connected solutions may be put in place through new technologies, like Internet of Things? Participate now in the following LapTime Club community’s challenges:

* autoconnectedcar.com, Definition of Connected Car – What is the connected car? Defined
** eetimes.com, Topic Teardown: Connected Cars' Pros & Cons
*** pcmag.com, Pizza Hut, Visa Experimenting With In-Car Ordering

Rethinking infotainment in Motorsport and Automotive: big deal or (still) big challenge?

Infotainment - a neologistic portmanteau of information and entertainment – is generally described as information-based media content or programming that also includes entertainment content, in an effort to enhance popularity with audiences. When focusing on the Motorsport and Automotive industry, the term refers to the hardware/software products and systems built into, or added to vehicles in order to enhance driver and/or passenger experience*. 

Pros and cons of infotainment

Despite its great awareness among people and users, nowadays infotainment is still “read” and approached through a double lens.

On the one side, the usage of infotainment systems in Motorsport and Automotive becomes useful to enrich the driver’s experience while offering innovative services like apps, multimedia readers, real-time content/information digital providers. A related topic concerns connected cars, which have established a new ecosystem powered by the Internet of Things*.

On the other side -above all in the Automotive sector - the main issue is related to the amount of problems faced by drivers while using infotainment systems. To cope with this criticality, some Automotive brands are staffing dealerships with dedicated tech support specialists***:

While investigating whether the current explosion of automotive technology will cause owners of a late-model cars to visit a shop more often, everyone we spoke with agreed that he biggest failure with in-car technology has little to do with vehicle systems and more to do with owners. [...] And with automakers adding infotainment systems that increasingly rely on software rather than hardware – such as music streaming to a smartphone and then to the car via Bluetooth – issues with car owners rather than the car’s components have become more common.

SEE ALSO: Taking data-driven decisions with the Analytics of Things

Infotainment in Motorsport: your opinion matters

As shown in the paragraphs above, the introduction of infotainment dynamics to the Motorsport and Automotive industry is still balancing among challenges to meet, future developments to exploit and criticalities to solve.

By the way, any breakthrough ideas linked to the topic? If so, come on board and join now the LapTime Club community: read other members’ suggestions and post your own ones!

Infotainment LTC

Last but not least, do not forget to take the LapTime Club survey: either you are or not a Member, your opinions are very precious to optimize Magneti Marelli’s social innovation community and drive its future evolution.

* Wikipedia.org, Infotainment
** Jahangir Mohammed, How Connected Cars Have Established A New Ecosystem Powered By IoT, techcrunch.com
*** Doug Newcomb, Car Tech Isn’t Failing. Owners and Infotainment Interfaces Are, wired.com

Taking data-driven decisions with the Analytics of Things

The Internet of Things generates massive amounts of structured and unstructured data, requiring a new class of big data analytics to uncover and capture value.

These few words - included inside the Analytics Trends 2015 report recently produced by Deloitte - perfectly introduce the topic of Analytics of Things (AoT).

SEE ALSO: How does Vehicle-to-Infrastructure work, and which are its main benefits?

Every device connected to a network automatically transfers data. Sensors generate a huge amount of data, that becomes useful just if processed and turned into predictions (or other valuable information manageable and actually “consumed” by users).

Analytics can be described as turning data into information.

Analytics can be Descriptive (What happened and why?), Predictive (What is (probably) going to happen?) or Prescriptive (What should I do about it?). These distinctions are still valuable for the Analytics of Thingsthe guide to IoT Analytics written by Tellient underlines a completely new business arena where companies start competing on (big) data.

Wal-Mart is now both a retailer and a data company, creating a “social genome” to integrate big data analysis of their customers’ social data and purchasing habits. They call it that because it is essentially a “living organism” that drives their business.

Data is where opportunities are for disruption: who is going to own and smartly manage them? New opportunities disclosed by IoT are (still) to be discovered, and Analytics of Things may open interesting scenarios also for the Motorsport world. Now, it’s up to you: any other disruptive ideas about how Internet of Things could be re-imagined and exploited in the automotive industry and racing?

If so, register/login to Magneti Marelli Lap Time Club and start changing the future by posting your smartest suggestions! #LapTimeClub