Category Archives: COMMUNICATION

VIDEO: LapTime Club Live in Monza

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Home Grand Prix has always a special charm. On the occasion of the Formula 1 Grand Prix that took place over the weekend in Monza, as usual Magneti Marelli opened the doors of its permanent “Giuseppe Valpreda” Hospitality area with various initiatives.

In particular, this year the presence of Magneti Marelli was characterised by the theme “From Track to Road, from Virtual to Real” that aims to explore the technological connections between the world of the track and that of the road and also the new virtual dynamics related to the Internet and to social protocols that are able to stimulate technological innovation within the company. In this sense, the protagonist was our community LapTime Club. (The online innovation laboratory of Magneti Marelli Motorsport, that through the aggregation tool of social networks aims to stimulate the generation of new ideas and technological solutions, addressing a public of university students and fans of motorsport technology).

LapTime Club Live in Monza 2015

There are two major initiatives. The first was “LapTime Club: live in Monza” and involved the live conclusion of the virtual challenge launched last month on LapTime Club entitled «In 2015, International Year of the Light, and on the bidirectional thread of the theme “from Track to Road”, we ask you for possible applications of lighting technologies in the motorsport world both for safety reasons and for pure entertainment». Through the “Elevator Pitch” formula (five minutes for participants to present their ideas), the five best ideas communicated via LapTime Club community and selected by a pool of Magneti Marelli experts, competed live on the Hospitality stage.


The ideas of the finalists were very relevant, namely “Information panel on cars/LED technology around the track” by Matteo Piva, “Interactive laser light system inside lighting able to give feedback to drivers by projections on the racetrack” by Attilio Trovato, “Lights on the track” by Vittorio Mistretta and “Lighting to increase the television show and technical data” by Antonio Pappaterra. The winning idea for the panel of Magneti Marelli Motorsport experts however was “Interactive skins for race cars“, a project by Emilio Fazzoletto, an off-site student and guest of Magneti Marelli, who came from Stockholm to present his idea. His proposal illustrated the possibility to make the liveries of racing cars (or certain areas of them) iridescent in real time through a system of sensors and areas lit with organic LEDs (“OLEDs”). The lighting of these areas can be useful to communicate with “luminous” language the charge state of a hybrid system, mapping of the engine in use, the emergency statuses and communication between vehicles, among other aspects.

LapTime Club Live in Monza 2015_2

The second initiative of the LapTime Club was called “Tweet your idea” and involved the F1 fans at Monza on Friday and Saturday. Within the Magneti Marelli Hospitality area it was possible to obtain the initiative postcard on the theme: «Thanks to technological innovations, the world of Motorsport is experimenting with new ways to engage the public. How would you improve the quality of the show in racing both on television and live?». In this case, the challenge for the public was to condense their ideas in a tweet of no more than 140 characters. This was also a simple way to show how our community works.


LapTime Club competition is on! Share your idea on LapTime Club community and win beautiful prizes! Learn more.

Do you want to be our Guest at the F1 Grand Prix in Monza?


One of the most anticipated events of the year is coming, the Italian Formula One GP in Monza, one of the tracks that made the history of the Motorsport.

Get the chance to join us at the Magneti Marelli Hospitality, take the challenge we prepared for you dedicated to lighting technologies. If you’ll be a Smart Innovator, you’ll be our Guest at the Formula One GP.

How does it work?

Join the LapTime Club Community and submit your idea. The users who will submit the five best ideas will be invited to expose them at the Magneti Marelli Hospitality in Monza Circuit on Friday, 4th September. Save the date!

We will offer to five selected users a whole day with Magneti Marelli. Would you like to attend the Formula One practice session, a workshop with our engineers, a pit walk and expose your idea publicly in front of motorsport and tech fans, that will attend Monza GP?

As in an elevator pitch, you will have five minutes to present your idea and to try to convince the fans and the expert panel of experts.

And there’s more:  one of the five finalists will receive two tribune seat tickets for the race day, on Sunday, 6th September!

Take the challenge now!

So, will you be innovative enough to compete for this Motorsport premium experience? Register to the LapTime Club Community and take this challenge now!

GP preview: F1 Hungary, technical analysis

Ungheria GP

The 10th Grand Prix of the 2015 F1 season will take place at Hungaroring, a few kilometres from the Hungarian capital, Budapest.

The cars will compete on 70 laps in one of the most tortuous tracks of the championship. The circuit located in the hills near the village of Mogioròd has only 4 fast points which are the most suitable for overtaking, and an expected top speed of 329 km/h (in qualifying). To make life difficult for the drivers there will be constant, unexpected acceleration, hard-braking (stop and go circuit) and scorching heat. In fact, the temperature is expected to reach 35° (with the asphalt at over 60°).

2015-07-24 11_04_44-2015 10 Hungarian GP - Analisi Tecnica Pre-gara.pdf - Adobe Reader

But it will not just be the drivers suffering the heat, as the cooling systems will struggle to ensure the optimal operating temperature for the engines, partly because of the low speed.

What will be the greatest challenges for the teams? For the Hungarian GP it is necessary to take on as many as 100 kg of petrol (the highest figure in the championship) since the constant accelerations increase consumption. The engine is not stressed, particularly as full gas is used for only 55% of the time. However using the low gears a lot means that the engine reaches very high revving. To give you an idea, we are talking about 3710 gear changes and a good 981,000 engine cycles!

2015-07-24 11_03_35-2015 10 Hungarian GP - Analisi Tecnica Pre-gara.pdf - Adobe Reader

In this stage the teams will benefit from a more efficient power box compared to the others for energy recovery. The abundance of braking will provide useful opportunities for kinetic energy recovery while the amount of exhaust gas recoverable by the HERS system will be the lowest of the season (after Montecarlo). The setting will also be fundamental as the circuit is actually very sensitive to the traction out of curves 1, 2, 5, 13 and 14 where the delivery must be gradual and without discontinuity.

One of the most challenging points of the circuit is certainly curve 13, i.e., the penultimate curve before the pit straight:  you go into this wide-ranging hairpin bend at a speed of 231 km/h in fifth gear. Braking is challenging and it is difficult to find the exact clutch disengagement point as the curve tends to close, reducing its radius. The car slows down to the speed of 95 km/h in second gear with a brake in two stages with a maximum power of 1212 kW, and a force of 66 kg on the brake pedal. The outbound delivery of this curve is particularly critical because the track is undulating towards the end of the curve and there is a risk of oversteering.

The Laptime Club community faces drivers problems to improve their performance. Join the community, become a motorsport innovator!

SEE ALSO: What kind of data dashboard do you need from WinTAX?

The lateral acceleration of 2.3G is sustained for three seconds, which could disrupt the suction of the engine oil in the qualifying session and at the end of the race when levels in the tank are minimal.

The performance increase provided by the ERS system is estimated at 20km/h on the maximum speed, 1.7 seconds on the lap and 38 metres ahead in the first straight. 38 metres in Formula One means being able to get past 8 cars!

Based on the Magneti Marelli Laptime Club simulation, the lap time expected in qualifying should be around 1’21″3, while in the race it should settle at around 1’22″7.

A deep dive about new horizons disclosed by Augmented Humanity

As a keyword coined in 2010 by former Google CEO Eric Schmidt, “Augmented Humanity” defines the use of technology to aid and replace human capability in a way able to join people and machines.

How can humans interact with technology?*

Augmented Humanity: which potential applications?

At a basic level, augmentation defines machinery used to replace or enhance parts of the body. On a more sophisticated layer, human augmentation can involve a wide range of industries and activities like security, fashion, communication.

Predictions about possible applications of Augmented Humanity in different industries is very wide and heterogeneous; by the way, here are a few interesting concepts**:

  • ‘Edios Audio’ – a mask that allows you to “zoom in” on nearby conversations, gaining a momentary ‘spidey sense’ of enhanced selective hearing.
  • Google Glass’ wink activated snapshot feature – a tool that allows you to take a photographic memory of where your car is parked to ensure you never lose it on a shopping trip again.
  • Spotify’s sensor which listens to the user’s body to measure heartrate and choose music based on mood.
  • A tiny device called Reveal LINQ, which sends irregular heart rate data from patient to doctor, via a 3G box that lives under your bed.

New horizons in Motorsport and Automotive

As Eric Schmidt already suggested when coining the AH term back in 2010, the next step of the Age of Augmented Humanity are things like autonomous cars and the massive growth of real-time telemetry. Some examples?

  • Google driverless cars, a project currently led by engineer Sebastian Thrunthat that involves developing technology for autonomous cars, mainly electric cars.
  • Protective clothing that includes accelerometers and activate mini-airbags in the most affected body areas.
  • Local telemetry, that may let marshalls or race control capable to get information even before getting any close to the driver.

SEE ALSO: Does the Future Belong to Connected Cars?

Conclusions: from scarcity to ubiquitous economies, Augmented Humanity as a disruptive business model

To sum up, the near Motorsport and Automotive future will be strongly “touched” by the use of technology to both aid, and replace, human capability in a way that joins person and machine as one. This phenomenon will increase the ability of pilots and drivers, optimizing their performance and the overall company’s one.

On the other side, start thinking about Augmented Humanity is not an easy challenge, as it requires a mindset shift***:

“Large existing businesses that depend on the economics of scarcity to change to the economics of ubiquity [...]”

SEE ALSO: Wearable and safety analysis: a short history about idea generation in LapTime Club

Are you ready? Take the challenge of Augmented Humanity also on Magneti Marelli LapTime Club, and share your breakthrough suggestions related to topics like wearable, V2I and Internet of Things. Here’s a few stimula:

  • The potential of wearable tech for the pilot’s safety;
  • New improvement in performance analytics;
  • Side effects for the racing and motorsport show business;
  • Privacy risks and issues.

*, The age of Augmented Humanity - By Antonio de Pasquale
**, Augmented Humanity
***, Eric Schmidt: Welcome to “Age of Augmented Humanity”

LapTime Club celebrates its first 1000 members

Time flies! Just one year ago we were officially launching the LapTime Club Community designed to generate disruptive ideas about Motorsport world. Thanks to the contribution of all the community members, LapTime Club is growing month after month and today we are celebrating a special happening: the community has reached the number of 1000 innovation enthusiasts. The community members come from all around the world and believe in the power of open collaboration, because as Mr. Deward said:

“Minds are like parachutes; they work best when open”

Nowadays, numerous breakthrough innovations have improved our lives in significant and profound ways. It is important to remember however, that these developments often started with a basic idea, which provided an initial framework for additional innovations and improvements. This was also the original idea behind the LapTime Club Community that became in time a reference community for people who are passionate about Motorsport. 

“Innovation distinguishes between a leader and a follower” (S.Jobs)

Who did say that only professionals can innovate? Innovation isn’t just for professionals anymore: passionate amateurs, thanks to their creative approach and to the new tools, are creating products and paradigms that companies alone couldn’t. It’s a kind of bottom-up innovation process that can be seen in the most fascinating, futuristic projects emerging today. It simply starts with being open and alert to what’s going on around you right now. Joi Ito, influential thinker, speaker, and seed investor driving the international development of the Internet, gives a suggestion about this issue in his TED Talk: 

“Don’t be a futurist, he suggests: be a now-ist”

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Creativity and enthusiasm are the two main ingredients of the LapTime Club project, an online meeting point where people spontaneously make themselves available for sharing ideas and insights about how to improve the Motorsport world thanks to their knowledge and experience. According to Steve Jobs: 

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while”shutterstock_229031989

best_ideaToday the LapTime Club Community has reached an important milestone of 1000 members, considering it not only an important goal but also, above all, a new starting point for reaching always greater results. Keep on innovating with other members of the LapTime Club Community and don’t forget that:

“The impossible is often the untried” (J. Goodwin)


4 Transformative Trends towards the Automotive Industry 4.0

The recent advent of new, disruptive technologies has completely revolutionized and reshaped the way things are made in the manufacturing sector, thus including the Automotive industry.

According to different worldwide studies, executive papers* and research analysis**, we are entering a new business era, called “Industry 4.0″ (especially in Europe) and/or “Industrial Internet” (GE‘s term).

[...] These labels reflect a basket of new digitally-enabled technologies that include advances in production equipment (including 3-D printing, robotics, and adaptive CNC mills), smart finished products (such as connected cars and others using the Internet of Things), and data tools and analytics accross value chain.

The term “Industry 4.0″ is due to the fact that – according to many – it is the fourth industrial revolution after the steam engine, the conveyor belt, and the first phase of IT and automation technology. But how to focus and “adapt” the Industry 4.0 framework on the Automotive world?

Key drivers of Industry 4.0

Behind the “Industry 4.0″ new paradigm, it is possibile to map at least four mega trends that act as game changers, while finding possible application also for the Automotive sector:

  • Big Data: the huge amount of data available to decision makers and tech/business professionals needs to be collected with the right tools and approaches, in order to be transformed in actionable insight and valuable informationLapTime Club 2014 Innovators Cristian Cascetta and Alessandro Sarcina suggested disruptive ideas linked to the right usage and visualization of motorsport data during decision making processes. Curious about them? Read their interviews here (Cristian) and here (Alessandro).
  • Advanced Analytics: someone talks also about analytics 3.0. Regardless the naming, data analysis becomes fundamental to optimize processes while increasing their effectiveness and/or efficiency. Just think about Magneti Marelli WinTAX telemetry software, in the top ranking of PC applications for data acquisition and analysis in Motorsport competitions.
  • Human-machine interfaces: technologies like augmented reality (QR codes, …) open a wide range of opportunity to let people live and feel as if they were sat next to Motorsport drivers and champions, during a race.
  • Digital-to-physical transfer: 3D-printings, laser cuts and other solutions related to digital fabrication let enlarge the traditional R&D internal boundaries, by opening and “democratizing” innovation processes. For example, the hackathon organized during the Motorshow 2014 in Bologna involved university talents, with the possibility of carrying out training experience at the Company. The core point was the context of “Innovaction” with declination of the “New roads for innovation” concept and the Hackathon event on 10th December 2014. As result, The jury of experts appreciated the original approach in the design of the physical part of the dashboard and the combination of graphics, design and software.

No fear! Embrace the New Open Era

Believe it or not, the Automotive sector will be strongly reshaped by the above-mentioned new trends and technologies.

Are you ready for digital disruption? If so, join the LapTime Club and start change the Motorsport world with us. Lots of innovative challenges are waiting for your contribution: see you online! #LapTimeClub

* McKinsey, Digitizing the Value Chain
** McKinsey, Manufacturing's Next Act

Innovation Chat with Vicente Pechuan Vilar, Engineering Specialist at Magneti Marelli Motorsport

The future of Motorsport? Very difficult to guess it. For this reason, after the interviews to LapTime Club 2014 Innovators Alessandro Sarcina and Cristian Cascetta, we decided to introduce Vicente Pechuan Vilar, Engineering Specialist at Magneti Marelli Motorsport.

Besides his daily professional job, Vicente is also one of Magneti Marelli LapTime Club community engagers, and recently published some interested ideas inside the community. Read his community profile here, and enjoy this new Innovation Chat!

SEE ALSO: Innovation Chat with Cristian, Top Innovator and Winner of LapTime Club 2014

Hello Vicente, and welcome. In your personal opinion, does the motorsport future belong to connected cars?

First of all, I wanted to thank the LapTime Club for allowing me to express my ideas in such an open environment. I’d also like to make use of the opportunity to thank everybody who is contributing to this flow by voting and, most of all, by expressing their opinions. Furthermore, remember that most of times the ideas from people outside of the motorsport environment are usually the fresher, most clean from preconceptions and vices. All opinions are welcome!

So coming to us, does the motorsport future belong to connected cars? Well I guess that depends on… connected to what? If you mean to the internet or to some kind of big, public database, I don’t think so. When talking about motorsport, information is key to success, so teams seldom share data, it’s like gold for them. For this reason, data will always be a secret, in my opinion.

On the other hand, if we are talking about vehicles connected between themselves and all this info being monitored by race control, that would be definitely a yes! And not only motorsport, I think one day all road vehicles will be interconnected and, somehow, they will all know what vehicles around them are doing. But coming back to our sports environment, I believe there are still some concepts to exploit: if a car has a mechanical problem, why not to show it not only to the rider, but also to the riders behind him? If race control wants to give an urgent message to all drivers, why not to do it, simultaneously, to all of them? Or to the team? And how?

And to end with it, think about it: when I worked and lived away from races, I imagined all teams had, inside their box, a set of monitors where they could see what their riders were doing, real time. Nothing further from reality… when I came to MotoGP and finally worked with teams inside their boxes, my eyes were fully opened when I saw that, during the races, the only way they have to know what their riders are doing, is through TV broadcast! So, if you are not Marquez or Rossi, meaning that your rider never appears in TV, you are looking all the time at monitors that tell you partial times in current lap and show a yellow dot if he’s doing his pest partial. That’s all, for all the race! Come on, in the 21st century still with this? So as you can imagine, there’s still a long way to go.

Actually the matter will not be if they will be connected, but what data will be shared and how.

SEE ALSO: Innovation Chat with Alessandro, one of the 2014 LapTime Club Winners

Wearable in motorsport: which innovative product development do you foresee in the near future?

I must confess, I love science fiction… since I was very young, so I feel very familiar and consider almost-normal some of the things I’ve “grown with”, watching on TV and films. You know what I’m talking about… Star Trek, Iron Man… you can see them wearing very cool accessories! And I’d love today’s riders/drivers to wear them. And they’d also be useful.

  • Health sensors all around the body, to help medical control to know the status of all riders, all the time. Also, for TV purposes and rider knowledge himself.
  • Accelerometers, to engage safety hardware, like specific airbags or other car/bike safeties.
  • Small monitors worn in the wrist of the mechanics, each of them showing specific data for specific purposes.
  • Head Up Display (HUD). This one I particularly love. I can’t wait, and I believe it’s a matter of time, to see bike information displayed in the visor of helmets. This could help a lot safety and improve information visualization and reaction times.
  • Mini cameras. All around the bike and the body of the rider, to be used by TV or team’s purposes, to monitor situation in 360 degrees.

Which innovative solutions and best practices related to infotainment but useful for the motorsport industry could you imagine?

I have always intended infotainment as a better, easier and “more advance” way of displaying information to the user and interacting with it. Actually, infotainment mixes information and entertainment. It’s like curved-3D TV in opposition to old style, black and white TVs.

We have come a long way in this sense, info is showed in much nicer, powerful and easier to understand modes. The thing with motorsport in particular, is that there is a huge amount of information to be analyzed, and displaying it in the best of the ways is not always easy. Besides, it requires a lot of effort from the user, in order to create the appropriate layouts, which in the other hand renders it much more personal and narrowed upon single needs.

Some of the solutions I’m sure will come sooner rather than later we’ve discussed above. For example, the HUD, Head Up Display, already used from decades in the jet fighter industry, and in use in some road cars such as some BMWs, Peugeots… for me, it’s a huge step in information displaying to the user. In this case, the user being the rider/driver. For the technical staff, I can already imagine touch-screen monitors, mouse that can handle the computer pointer without the need of a solid surface (so, basically, having your hand in the air), small tablets to easily show the rider the info he’s usually most interested at, computers that send voice commands and information to the user, and user that can respond, data transfer through ultra-fast wifi, so cables will be needed only as a backup… without forgetting phasers and plasma torpedoes! :P

What about the application of telemetry tools – such as Magneti Marelli WinTAX – to other non-motorsport sports?

We, motorsport  workers and co-workers, tend to be very proud of ourselves, to believe we are working in an environment that’s actually the pinnacle of performance and speed. We tend to forget that competition itself means the search for perfection and defeating your opponent (with best practices and always friendly approach, that’s for sure), and competition is vast and wide, and goes much, much beyond motorsport, right? Let’s think about a couple of non-motorsport sports, and think how tools like WinTAX could help.

  • Biking. I can’t imagine any other sport that puts so much physical stress into the sportsman. Yet, even without mechanical engines, it’s so focused on speed and performance. I can imagine everybody willing to have situation continuously monitored in real time, speed, strokes per minute, oxygen consumption, calories, position on GPS, distance to a particular rider… for road biking and mountain biking!
  • Marathon. Same here, very focused, in this case, on health parameters. I guess all professional long distance runners would love to see nice data from their performance, and it would help them and medical experts to exploit human capacity to further limits. Also for rush races! Like Usain Bolt and company.
  • Triathlon, Decathlon… sensorizing bike and shoes, and putting a GPS to all riders, in order to see where they’re strong and where they’re not, compared to their best performances and to others.
  • Swimming, skiing, America’s Cup

In the end, it’s about imagining which sensors and which data would make for each particular sport, and being able to analyze data with WintaxPossibilities are endless!

Thank you Vicente for your ideas, insights and suggestions. See you and keep in touch on Magneti Marelli LapTime Club! #LapTimeClub

A Technical Analysis of 2015 24 Heures du Mans (WEC)

24 Heures du Mans is the third FIA WEC (World Endurance Championship) challenge, and the world’s oldest active sports car race in endurance racing. It takes place inside the Circuit de La Sarthe (France). The high-speed route is 13,629 metres long, and racing car needs on average 400 laps to fully complete it.

WEC Categories

World Endurance Championship is characterized by two main categories:

  • LMP1, dedicated to car makers;
  • LMP2, dedicated to indipendent teams or to engine makers/dealers. This second category can also be split in two sub-categories - Le Mans Prototype 1 Hybrid and Le Mans Prototype 1.

24 Heures du Mans performance and reliability analysis


The number of gear shifts is very high (20,000), because of the car race long-lasting duration. Most used gears are the 5th (37% of total time) and the 6th (24%).


Firstly, the race requires 1075 kg of fuel to be completed. Pit stops number is generally between 24 and 32, in coherence with the selected tires strategy.


During 24 Heures Le Mans it is possible to recover:

  • up to 2,218 kJ through braking;
  • 5,300 kJ through MGU-H.

ERS performance on LMP1 racing cars is fundamental, as combustion engine gives just 500-600 HP (out of 900-1,200 HP). Generally speaking, Power Unit performance and reliability becomes really important to keep a good performance during the entire challenge.

Motorsport Data Analytics in a Mobile-Driven World

Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the goal of discovering useful information, suggesting conclusion, and supporting decision-making.

As suggested by Wikipedia*, data analysis consists in the process of transformation of raw data in information that are useful for decision-makers to answer specific questions.

Data may be collected from a huge variety of sources, both structured and unstructured. Big Data has become a buzzword: for example, in the last 2 years we have produced more data than all of human existence has in the years**. The ability to analyze and read these kinds of data while communicating relevant/personalized insights to every stakeholder has become a strategic skill for every business and industry.

SEE ALSO: Taking Data-Driven Analysis Decisions With the Analytics of Things

When analytics meets mobile

Since a few years ago, the Mobile Revolution has forced users and corporations to focus on moments rather than on other dimensions more relevant for “desktops users”. Nowadays there is plenty of mobile apps and tools that let amateur and professional users to make data analysis:

  • in real time;
  • place-sensitive;
  • (often) with a low effort.

What about Your Mobile Revolution?

For sure, in a near future the mix of analytics and mobile will produce interesting outcomes within the Automotive and Motorsport industry. These sectors produce a great quantity of data to analyze, to optimize sport performance, One example? During a typical 2013 race weekend, about 25 GB of telemetry got collected in total. Every year, more than 20 TB of data are collected, stored, and analyzed***.

By the way, do you have any suggestions linked to the creation and delivery of an ad hoc mobile version of WinTAX – Magneti Marelli top ranking PC application for data acquisition and analysis in Motorsport competitions? Register to LapTime Club and take the challenge related to WinTAX mobile redesign!

*, Data Analysis
**, Big Data and Mobile Analytics: Ready to Rule 2015
***, Data Analytics In Motorsport: The Sauber F1 Team Experience

Does the Future Belong to Connected Cars?

[Connected car is] the presence of devices in an automobile that connect the devices to other devices within the car/vehicles and or devices, networks and services outside the car.

Taking into account this definition*, a big question remains: does the future of Automotive really belong to Connected Cars?

New technologies for a new paradigm

Before moving forward, it is important to know the main kinds of systems that can be connected through modular and/or embedded solutions. According to* these are:

  • music/audio, podcasts, Internet radio via various devices such as smartphone or Internet-enabled tablet;
  • navigation (either through a smartphone/iPhone application or through a built-in GPS navigation system);
  • automotive system diagnosis (oil pressure, OB-II computer system information for service, engine diagnostics, …);
  • bluetooth;
  • road side assistance;.
  • voice commands and hands-free controls;
  • contextual help/offers;
  • parking apps;
  • automobile diagnostics;
  • other services like steering for parking, engine-style-controls and other ADAS features;
  • 4G Wi-Fi hotspots.

SEE ALSO: Biometrics, Wearable Technologies and Motorsport

Which are the main pros of connected cars?

Besides cyber security issues, connectivity applied to the Automotive sector – both with the external world and inside the car – offers a wide range of benefits, for each of the stakeholders involved**.

  • Safer drivingvia ADAS (advanced driver assistance systems) and V2V (vehicle-to-vehicle) communication;
  • Green driving: through big data solutions and V2I (vehicle-to-infrastructure) interactions;
  • Entertainment/infotainment: by supporting different devices like smartphones, tablets, sensors, cameras, on-board diagnostics and automated driver assistance systems.


Undoubtedly, there are many benefits of connectivity**. We are not (just) talking about the possibility to buy food through in-car ordering dynamics***, but we are studying this solution from a higher and looking-forward perspective:

Any sensory data collected by a connected vehicle will be fused, analyzed and presented to a driver on the fly, alerting him to take a necessary action.

Will worldwide consumers be ready to use this innovation on a daily basis in the near future? If so, which other connected solutions may be put in place through new technologies, like Internet of Things? Participate now in the following LapTime Club community’s challenges:

*, Definition of Connected Car – What is the connected car? Defined
**, Topic Teardown: Connected Cars' Pros & Cons
***, Pizza Hut, Visa Experimenting With In-Car Ordering

WinTAX4: Four Industries Where to Use the Telemetry Tool

Developed in more than 30 years of Formula 1 racing, WinTAX4 is currently one of the top ranking PC applications for data acquisition and analysis in Motorsport competitions. As a matter of fact, the telemetry tool has been developed by Magneti Marelli Motorsport in order to analyze, organize in a database and check performance and reliability data of:

  • racing cars;
  • racing bikes;
  • simulators;
  • all Magneti Marelli products.

WinTAX4 is also one of the core focus topics of LapTime Club, Magneti Marelli’s international social innovation community specifically designed and developed to fuel members’ ideas about telemetry, electronic and electromagnetic systems. By now, already several challenges have been dedicated to WinTAX4:

See also: Deep dive in MotoGP and World SBK: Radiography of the MDU 230 Dashboard

WinTAX4: not just for Motorsport Tech Specialists

As underlined at the beginning of the article, the first usage of WinTAX4 is strictly linked to the Motorsport industry.

On the other side and thanks to its great customizability, Magneti Marelli telemetry and data analysis software may also be successfully used in other fields, like the following 4 industries:

  • Video games
  • Health
  • Aerospace
  • Finance

Wintax Dashboard

Think outside the box: can you come up with innovative, breakthrough solutions how to use WinTAX outside Automotive and Motorsport? If so, share it in LapTime Club and become a reputed Tech Protagonist!